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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Jeep Cherokee finally dealer-bound

We had our First Drive of the 2014 Jeep Cherokee last month, but it appears that prospective buyers won't have too much longer to finally get time behind the wheel of the new small Jeep.
Automotive News is reporting that after a two-month delay, Jeep dealers will finally start receiving their first shipments of the new Cherokee, in the next 10 days. A Chrysler spokesperson confirmed to Autoblog that the Cherokee is indeed on its way to Jeep dealers.
According to AN, about 23,000 Cherokees have been built since production commenced back in June, but potential powertrain issues forced Jeep to make adjustments to the Cherokee along the way. Automotive News says that in order to make sure there are no issues with the Cherokee before it reaches customers, it is testing each vehicle after it rolls off the assembly line at a rented test track near the vehicle's Toledo North Assembly Plant.

Chrysler 3.0L EcoDiesel V6: Autoblog Technology of the Year finalist

Offering a diesel engine in an American pickup is anything but new - Ford, General Motors and Chrysler all offer excellent and almost impossibly powerful oil-burning engines in their various fullsize trucks. What is new and novel about the 3.0L EcoDiesel, though, is its size, and the variety of vehicles that use it. It's the smallest engine, as far as displacement is concerned, currently offered in a large truck in the US, and, for 2014 and 2015, it is available in the Ram 1500 and the Jeep Grand Cherokee.
Though it may be small, it's got muscle. While 240 horsepower isn't particularly impressive these days, the engine's 420 pound-feet of torque more than makes up for that. The torque rating is even greater force than even the big 5.7-liter Hemi can muster. Chrysler's well-regarded eight-speed automatic transmission makes the most of all that bull-headed pulling power in both the Ram and Grand Cherokee. Chrysler claims the Ram EcoDiesel 1500 can tow as much as 9,200 pounds when properly equipped, which makes it "90-percent of the Hemi with a night and day difference in fuel economy."
Make no mistake; it's that promise of a sizable fuel economy improvement that many long-haul truckers will be most interested in. In the Ram 1500 that we tested for our Tech of the Year competition, the diesel engine costs $2,850 more than the gas-fed V8, and Ram estimates that EcoDiesel buyers will pay off their investment when compared to the Hemi engine in less than three years, which is considerably less time than the 4.5 or so years the average buyer will keep his or her fullsize pickup. The more you drive, the more you'll save, and the math proves equally as effective in the Jeep Grand Cherokee.