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Some Jeep Cherokees and Chrysler 200s to get standard stop-start in 2015

Automakers the world over are striving to find ways to make their models more efficient, and Chrysler has a solution for some versions of the 2015 Chrysler 200 and 2015 Jeep Cherokee (2014 model shown). The Tigershark 2.4-liter four-cylinder in the 200 and the 3.2-liter Pentastar V6 in the Cherokee are getting a slight boost later this year thanks to the addition of Chrysler's Engine Stop-Start system as standard equipment. The company predicts modest gains - a three-percent improvement in fuel economy and a three percent reduction in CO2 emissions with the new tech compared to without it. While it's not much, those who sit in traffic a lot may see a difference.
Chrysler's stop/start system uses a high-speed starter motor to restart the vehicle in a claimed a third of a second. It works by detecting when the vehicle comes to a stop and turning off the engine. A more powerful battery maintains all of the model's accessories while it sits. When the driver lets off the brake, the car starts up again to drive away. There is even a button in the cabin to turn the ESS off, if desired.
The Jeep will be the first to receive ESS in the third quarter of this year to coincide with the start of production of the 2015 model-year version. The 200 will follow in the fourth quarter as a rolling change in production.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep teases pair of Moab concepts early

With the 47th annual Moab Easter Jeep Safari coming up at the end of this month, Jeep is preparing to roll out six new off-road-ready concept vehicles. The first two being teased are the Jeep Grand Cherokee "Trailhawk II" concept and the Jeep Wrangler "Slim," and while we have no information on either, we at least get an idea of what they'll look like.
We can't tell why this Wrangler is called Slim, but it has a nice black-and-red paint scheme with a serious off-roading front bumper and five-spoke beadlock wheels. There's even less we can figure out about the Grand Cherokee's Trailhawk II concept except that it appears to be painted up in the same Crusher Orange paint job as the recently introduced SRT Viper TA. We'll likely more of these as well as peeks at the other Moab concepts as we get closet to this year's Moab Easter Jeep Safari, which will be held March 23 through 31.