Jeep Wrangler Rubicon Rock Crawler on 2040-cars

Auto blog

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.

Watch this Jeep Willys return to its birthplace after 70 years

Earlier this month, a very significant Jeep was celebrated at the Toledo North Assembly plant. No, it wasn't the upcoming reincarnation of the Jeep Cherokee, but instead it was a 1943 Willys MB that visited the Toledo grounds where it had been built exactly 70 years ago to the day.
Of course, the actual building where the MBs rolled off the assembly line before heading to Europe for World War II no longer exists, but that didn't stop Italian owner Vittorio Argento from having the vehicle shipped to the US to make its trek back to its birth place. According to Chrysler, Argento's MB is still 95-percent original and it drove 1,000 miles from New Jersey to Toledo.
The whole adventure was chronicled on a blog aptly named A Jeep Comes Home. Scroll down for a brief video from Chrysler and for some photos of the Toledo visit and be sure to read more at Argento's blog.