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Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

2015 Jeep Renegade to start at $17,995, Trailhawk rings up at $25,995

Prices for the 2015 Jeep Renegade have leaked onto a enthusiast forum ahead of the official embargo on pricing and driving impressions, which breaks at 12:01 AM Friday. They come from a video interview with Jeep CEO Mike Manley, that was allegedly set live accidentally. It's since been pulled down. At this point, it's unclear if the listed prices include any destination charges, so they could climb slightly higher or lower. In its most basic form, the two-wheel-drive Renegade Sport will go on sale for just $17,995. For that price, you get, um, not a lot. Really. The entry level Renegade doesn't even offer standard air conditioning – it's part of a package that includes heated power mirrors and cruise control. The $21,295 Latitude adds a leather-wrapped steering wheel, standard 16-inch wheels, air conditioning, five-inch touchscreen infotainment system with Bluetooth, a six-speaker stereo and USB connectivity. The top-end Renegade Limited, meanwhile, starts at $24,795 and makes standard items of the heated, powered leather seats, dual-zone climate control, seven-inch TFT display in the instrument cluster, auto-dimming mirror and 18-inch wheels. The Limited also adds a number of aesthetic tweaks that spruce up the Renegade's exterior, including brightwork around the grille, mirror caps, taillights and roof rails. The above prices, of course, are only for the front-drive Renegade. Add $2,000 to the above prices for all-wheel drive. You won't need to add that to the all-wheel-drive-only Trailhawk, which starts at $25,995 and comes with a slew of off-road features, including a bespoke front and rear fascia, with the former sporting the world's most adorable pair of red tow hooks. Mechanically, there's an exclusive version of the brand's Active Drive all-wheel-drive system that includes a 20-to-one crawl ratio and a dedicated Rock mode for the Selec-Terrain system and 17-inch wheels. The cabin, meanwhile, is home to Ruby Red accents. While we have basic trim prices, we're still without more specific details, including the cost of marquee options like the My Sky roof, as well as the plethora of options packages that will be available when the CUV arrives in dealers. We'll have our full review of the all-new Renegade available when the embargo on driving impressions breaks Friday. In the meantime, let us know what you think of these prices. Are they where you expected them to be? Higher? Lower? Have your say in Comments. Related Video:

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.