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Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

Watch the 2018 Jeep Grand Cherokee Hellcat blast off

It's all but official. Jeep will produce a Hellcat version of the Grand Cherokee with crazy horsepower. We mean crazy. Today, our spy shooters have captured video footage of this demonic creation. It's pretty short, but you can see a dark Grand Cherokee launch with vigor and then brake hard to a halt. We think we detect the whine of a supercharger amid the commotion. Jeep boss Mike Manley has said on video that the JGC Hellcat will arrive before the end of next year. Specs aren't known, but it seems likely that the Jeep Hellcat will share the blown 6.2-liter V8 used in the Charger and Challenger Hellcats. We've also heard rumors the Trackhawk name could be used for this vehicle. In those applications, the beastly Hemi pumps out 707 manic horsepower. Really, why wouldn't you do this? Jeep sales surged 22 percent around the world last year to 1.2 million, the brand's best year ever. Clearly, Jeep decided it was time to add an extreme performance vehicle. Jeep already sells an SRT model that pumps out 475 hp, so adding a top-end Hellcat seems logical. And a Hell of a lot of fun. Related Video:

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.