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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.

2015 Jeep Renegade to start at $17,995, Trailhawk rings up at $25,995

Prices for the 2015 Jeep Renegade have leaked onto a enthusiast forum ahead of the official embargo on pricing and driving impressions, which breaks at 12:01 AM Friday. They come from a video interview with Jeep CEO Mike Manley, that was allegedly set live accidentally. It's since been pulled down. At this point, it's unclear if the listed prices include any destination charges, so they could climb slightly higher or lower. In its most basic form, the two-wheel-drive Renegade Sport will go on sale for just $17,995. For that price, you get, um, not a lot. Really. The entry level Renegade doesn't even offer standard air conditioning – it's part of a package that includes heated power mirrors and cruise control. The $21,295 Latitude adds a leather-wrapped steering wheel, standard 16-inch wheels, air conditioning, five-inch touchscreen infotainment system with Bluetooth, a six-speaker stereo and USB connectivity. The top-end Renegade Limited, meanwhile, starts at $24,795 and makes standard items of the heated, powered leather seats, dual-zone climate control, seven-inch TFT display in the instrument cluster, auto-dimming mirror and 18-inch wheels. The Limited also adds a number of aesthetic tweaks that spruce up the Renegade's exterior, including brightwork around the grille, mirror caps, taillights and roof rails. The above prices, of course, are only for the front-drive Renegade. Add $2,000 to the above prices for all-wheel drive. You won't need to add that to the all-wheel-drive-only Trailhawk, which starts at $25,995 and comes with a slew of off-road features, including a bespoke front and rear fascia, with the former sporting the world's most adorable pair of red tow hooks. Mechanically, there's an exclusive version of the brand's Active Drive all-wheel-drive system that includes a 20-to-one crawl ratio and a dedicated Rock mode for the Selec-Terrain system and 17-inch wheels. The cabin, meanwhile, is home to Ruby Red accents. While we have basic trim prices, we're still without more specific details, including the cost of marquee options like the My Sky roof, as well as the plethora of options packages that will be available when the CUV arrives in dealers. We'll have our full review of the all-new Renegade available when the embargo on driving impressions breaks Friday. In the meantime, let us know what you think of these prices. Are they where you expected them to be? Higher? Lower? Have your say in Comments. Related Video: