2013 Jeep Wrangler Unlimited Sport Custom 24s Lifted Kevlar Paint on 2040-cars

Auto blog

Next Jeep Wrangler to keep solid axles

Jeep fans, you're not out of the woods yet, but the latest news is good: Automotive News reports that the next-generation Wrangler will stick with floating solid axles front and rear. Fiat-Chrysler wouldn't comment on the report, but the theory is that the combination of cost, capability, and ease of modification were deciding factors. We're sure the multibillion dollar aftermarket industry is also pleased. Remember, Jeep showed off the lifted Cherokee Dakar Concept at the Easter Jeep Safari last year, but the first ingredient in the recipe for jacking up its independent suspension was, "a whole new suspension." Above that there will be an aluminum body that's smaller than the current one, which Allpar says could be done with a narrower track and tighter gaps. It will sport a fixed windshield with increased rake to improve aero efficiency, and while there are rumors of a diesel-engined version that we'll finally get in the US, there's been no reliable info as of yet to back that up. Related Video: News Source: Automotive News - sub. req. Jeep Truck Off-Road Vehicles

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Toledo gets proactive in fight to keep Jeep Wrangler

Let's make this very plain - the city of Toledo, OH loves its Jeeps. It loves them so fervently that the very rumor of the Jeep Wrangler moving out of its traditional home prompted the city's mayor, D. Michael Collins, and Ohio Gov. John Kasich to hold a weekend conference call with Chrysler CEO Sergio Marchionne.
"The purpose of this call was for the mayor and governor to gain clarity on Mr. Marchionne's comments last week regarding the possibility of the next generation of Jeep Wrangler being built at a location other than the Toledo North Assembly Plant," a spokesman for the mayor's office told The Toledo Blade.
While no further commitments were made by any party, Collins and Kasich's statement was quite unequivocal about keeping Toledo's unwillingness to let the Wrangler go, saying "the city and its partners will again rise to the occasion to ensure that the new Wrangler is made in Toledo." According to the newspaper, the next step is for face-to-face meetings between officials from Ohio and FCA.