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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

FCA expands Jeep Cherokee recall to 68k more vehicles

FCA is expanding its airbag software update for the 2014 and 2015 Jeep Cherokee to cover 68,593 more of the vehicles worldwide. This brings the total to 316,774 Cherokees. Of those, there are now 230,240 in the US, 28,110 in Canada, 6,367 in Mexico, and 52,057 outside of NAFTA. According to the automaker, after reviewing the potentially affected population, it discovered these additional Cherokees in need of the upgrade. The original campaign to repair these vehicles was announced in early February. Engineers found a small number of cases where dramatic changes to the angle of the vehicle that upset its balance caused the side-curtain and seat-mounted side airbags to deploy because they anticipated a rollover. This especially occurred when driving off-road. According to FCA, there're no additional reports of this happening, and the company isn't aware of any injuries or accidents. The fix is simply a software upgrade that recalibrates the airbags' deployment. Related Video: Statement: Restraint-System Software Upgrade May 12, 2015 , Auburn Hills, Mich. - FCA US LLC is expanding by an estimated 62,148 vehicles its recall of U.S.-market SUVs** to upgrade air-bag software. The action follows a routine review of the originally reported vehicle population by FCA US engineers. There have been no additional incidents and FCA US is unaware of any related injuries or accidents. The campaign will upgrade software that governs side-curtain and seat-mounted side air bags following a small number of inadvertent deployments – most of which occurred in harsh, off-road environments. They were prompted by maneuvers that dramatically changed the vehicles' angle of operation, relative to the ground, and the air-bag systems – sensing potential rollover conditions – automatically activated. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. The revised estimate for the U.S. totals 230,240. Revised estimates for other markets are as follows: 28,110 in Canada; 6,367 in Mexico and 52,057 outside the NAFTA region. The revised global total is 316,774 – a difference of 68,593. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. ** http://media.chrysler.com/newsrelease.do?id=16332&mid=431

Autoblog Podcast #370

Episode #370 of the Autoblog podcast is here, and this week, Dan Roth, Michael Harley and Craig Fitzgerald of BangShift and Boldride talk about the 2015 Jeep Renegade, the Consumer Reports list of Cars to Avoid, and the Geneva Motor Show, which opened today. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along after the jump with our Q&A. Thanks for listening! Autoblog Podcast #370: Topics: 2015 Jeep Renegade Worst Cars of 2014 Geneva Motor Show preview In the Autoblog Garage: 2014 Volkswagen Jetta SE 2014 SRT Viper 2015 Subaru WRX Hosts: Dan Roth, Michael Harley Guests: Craig Fitzgerald Runtime: 01:28:37 Rundown: Intro and Garage - 00:00 Jeep Renegade - 27:28 Cars to Avoid - 41:46 Geneva Motor Show - 59:54 Q&A - 01:11:04 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Geneva Motor Show Jeep Subaru Volkswagen Concept Cars worst cars