2010 Wrangler Unlimited Sport 4x4,auto,soft Top,lifted,xd Whls,47k,we Finance!! on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2018 Alfa Romeo Stelvio Quadrifoglio vs. 2018 Jeep Grand Cherokee Trackhawk: On-paper sibling rivalry

Pricing was revealed for the 2018 Alfa Romeo Stelvio Quadrifoglio, and with its $81,590 price tag, it's within range of yet another high-performance SUV from Fiat-Chrysler: the 2018 Jeep Grand Cherokee Trackhawk. The Hellcat-powered Jeep is more expensive than the Stelvio at $86,995, but depending on options, the price advantage might go either way. This left us wondering, how similar are these two high-powered SUVs? Besides sharing the same number of words in their very-long names, we took a look at some of their performance specs and put them in the spreadsheet below. As always, if you want to compare either of these with other speedy SUVs, be sure to try out our comparison tools. As far as outright speed, both SUVs are surprisingly close. The Trackhawk is just a bit quicker in a straight line, hitting 60 mph in just 3.5 seconds as opposed to the Alfa's 3.9. The Jeep's 180-mph top speed is also 3-mph quicker than the Alfa. But neither of these differences is especially huge. What makes this interesting is how different the paths each SUV takes to get to its results. The Trackhawk accomplishes the task with pure grunt. It has Dodge's Hellcat supercharged 6.2-liter V8 making 707 horsepower and 645 pound-feet of torque to overcome its hefty 5,363-pound body. The Alfa, on the other hand, makes do with less power and torque, 505 and 443, respectively, from its twin-turbocharged 2.9-liter V6. It has less weight, though. Exactly how much less we're not sure, since Alfa hasn't revealed that number, but a regular Stelvio weighs right around 4,000 pounds, so we would guess the weight is similar, possibly a little more. View 14 Photos The differences in how each SUV achieves its performance should result in pretty different driving characteristics, and probably different buyers. Each SUV's bragging points also indicates this. The Trackhawk boasts an impressive 11.6-second claimed quarter-mile time, something that American muscle car fans everywhere care about. The Alfa brags about how it's the fastest production SUV to lap the Nurburgring, something sure to impress fans of foreign cars and those that value handling over straight-line performance. So really, although these two SUVs have performance similarities, they're also very different, and the right one for you depends on what you value. View 29 Photos Also, as an afterthought, we wonder if the guys that attempted a Viper record at the 'Ring would be up for trying to break the Alfa time with the Jeep.

164K Jeep Cherokees recalled to protect liftgate from moisture

FCA is recalling 164,003 examples of the 2014 and 2015 Jeep Cherokee because moisture can damage the power liftgate controls on models that are equipped with that feature. Regionally, this includes 99,436 of them in the US, 13,195 in Canada, 2,406 in Mexico, and 48,966 outside of NAFTA. The problem came to light after the automaker started investigating a fire in one of the SUVs. There were no injuries, though. According to FCA US' research, the power hatch's control module potentially can be exposed to water. This can cause a short circuit and possibly a fire, as in this case. Until the issue is repaired, the company is advising owners to keep the cargo area dry on Cherokees equipped with this feature. To fix things, dealers will install a shield around the controls to protect them from moisture and will replace any modules showing exposure to water. Statement: Water-Shield Installation June 24, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 99,436 SUVs in the U.S. to install shields that protect their power liftgate control modules, and related components, from moisture. FCA US LLC began an investigation after learning of a reported vehicle fire. The probe revealed power liftgate control modules in certain SUVs may be inadvertently exposed to water. This may cause a short-circuit, creating a fire hazard. However, the Company is unaware of any related injuries or accidents. The campaign affects model year 2014 and 2015 Jeep Cherokee SUVs, but is limited to vehicles equipped with power liftgates. An estimated 13,195 customers are affected in Canada, along with an estimated 2,406 customers in Mexico and 48,966 outside the NAFTA region. The estimated total recall population is 164,003. All affected customers will be advised when they may schedule service. If the modules show signs of water exposure, they will be replaced. All recall-related work will be performed free of charge. In the interim, the cargo areas of 2014-15 Cherokees equipped with power liftgates should be monitored and kept dry. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403.