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Jeep Wrangler Red Rock concept brings Moab to SEMA

Among the concepts that FCA is showcasing at SEMA this year, the Jeep Wrangler Red Rock concept has been decked out with accessories from both the Mopar and Jeep catalogs. The concept is based on the existing Wrangler Unlimited Rubicon Hard Rock edition, but has been taken even further in for this show truck. It pays tribute to the Red Rock 4-Wheelers club and the Easter Jeep Safari it hosts every year in Moab, UT. The Red Rock concept rides on a 2-inch lift kit with 17-inch beadlock wheels shod with 35-inch all-terrain tires. It also has differential covers, a reinforced swing gate and wheel mount, a power winch, LED headlamps and fog lights, and an onboard CB radio. To help it crawl those rocks, it boasts electronic locking differentials, a Rock-Trac transfer case, and Dana 44 solid axles front and rear. Visually setting this concept apart are such special touches as a power-dome hood, red tow hooks front and rear, new rock rails, a color-keyed grille with low-gloss inserts, low-gloss bumpers, and of course the requisite special badging. Inside it's been done up in brown leather with silver accents and a special grab-handle plaque. This particular version will remain a showpiece only. So if you want to see it, you'll have to head to the show floor in Vegas this week. However Jeep is committed to undertaking a production run of 50 examples with many of the same special touches to celebrate the 50th anniversary of the Easter Jeep Safari next year. Related Video: Jeep® and Mopar Introduce Wrangler Red Rock Concept at SEMA Show - New Wrangler Concept features array of Mopar and Jeep® Performance Parts - A serialized 50-unit special-edition production Wrangler – inspired by the Red Rock Concept – will be built as a tribute to the upcoming 50th Moab Easter Jeep Safari - Based on Wrangler Rubicon Hard Rock edition - Wrangler Red Rock Concept features Amaretto Brown Katzkin leather seats with silver accent stitching and a "Red Rock" embroidered seat back logo - Aftermarket Jeep Performance Parts two-inch lift, 35-inch BFG K02 all-terrain tires, commemorative Red Rock appearance package give Jeep Wrangler Red Rock Concept a unique and rugged presence November 3, 2015 , Auburn Hills, Mich. - Jeep® and Mopar have teamed up to create the Wrangler Red Rock Concept vehicle that will be showcased at this year's Specialty Equipment Market Association (SEMA) trade show in Las Vegas.

What does Jeep have cooking with this stretched Cherokee?

Chrysler has been spotted testing what appears to be a stretched Jeep Cherokee prototype. Which seems odd, considering that Jeep already makes a Grand Cherokee, and that's an entirely different model. The question then is just what the company has in the works here. We don't know for sure – but we do have some ideas. We're anticipating a new Grand Wagoneer to serve as the brand's flagship model, but stretching the Cherokee's wheelbase to leapfrog the Grand Cherokee's would take more than eight inches – and stretching a "compact" platform to get there wouldn't seem to make a lot of sense. Alternatively Jeep could be looking to wedge a new model into its lineup in between the Cherokee and Grand Cherokee, potentially offering a third row of seats and wearing the Wagoneer name - sans the "Grand" - as part of a new range of seven-seaters. Just what the point would be, however, when the Dodge Durango already offers three rows based on the same platform as the Grand Cherokee, is a bit of a mystery. Another possibility is that it's not a Jeep at all, but rather a Dodge. The brand is in need of a replacement for the current Journey, and we're also waiting to see what FCA does to replace the Grand Cherokee since it unveiled the Chrysler Pacifica to replace the Town and Country. More of a crossover approach could take the Cherokee's Compact US Wide (CUSW) platform as its starting point, but stretched like this prototype to offer more space. Whatever it is, we're sure this won't be the last we'll have seen of it, so watch this space. Related Video:

Why Mopar won't release a factory lift kit for the new Jeep Cherokee

The Jeep Cherokee Dakar concept showed off at the 2014 Easter Jeep Safari made a lot of online friends, even the Cherokee naysayers assenting that there's a monster Jeep underneath the Cherokee's skin if you're willing to go in and get it. But after reading Road & Track's write-up of what went into creating the Dakar, particularly its lift, you'll understand why you'll probably never see the components for it in the Jeep Performance Parts catalog.
The concept's press release mentions a "prototype Jeep Performance Parts lift kit, and additional suspension modifications." The short-story explanation is that the front struts on the standard Cherokee weren't engineered to accept any amount of lift, so the long story begins with the phrase, "an entirely new suspension." Head over to RT to read the details, and don't be afraid to ogle the Cherokee Dakar gallery and another awesome Jeep fancy that won't likely crawl over the hurdles imposed by production reality.