2008 Jeep Wrangler Unlimited Sahara Sport Utility 4-door 3.8l on 2040-cars

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2014 Jeep Cherokee dreams of Moab, crawls on stage [w/video]

The all-new 2014 Jeep Cherokee inched its way onto the stage at the New York Auto Show today, proving that at least the "Trail Rated" version of the SUV is more than just a controversial unique odd fresh face in the mid-size segment. After the short, simulated Moab run by the Trailhawk model, the gray four-door was joined on the stage by a burgundy Limited model - the luxurious highway variant.
As a recap, the all-new 2014 Cherokee rides atop a modular Alfa Romeo-derived platform (we know it from the Dodge Dart) and will be offered in both front- and all-wheel drive models with a choice between a 2.4-liter four-cylinder (rated at 184 horsepower) and a new 3.2-liter Pentastar V6 (developing 271 horsepower) engine. A nine-speed automatic is standard and no less than three different all-wheel drive systems are available.
Of the four different models (Sport, Latitude, Limited, and Trailhawk), we like the rugged looks and capabilities offered by the Trailhawk the best. Overlook the red tow hooks and check out its more aggressive wheel/tire package, flared fenders, reduced breakover angle and lack of brightwork in our gallery of live images from the New York show. Skid plates and off-road capable tires round out the package. Read all the details in the official press release below.

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.