2008 Jeep Wrangler Unlimited Sahara 4x4, Upgrades! on 2040-cars

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Jeep Wrangler Willys Wheeler wants mountains, not a stage

We've said it before and we'll say it again - while we usually grow tired of the endless barrage of special edition vehicles, that isn't the case with the Jeep Wrangler. Every unique model we encounter seems cooler than the one before it, and this Willys Wheeler Edition is no exception.
The Willys Wheeler package is sort of a throwback to early Jeep CJ models, and wears "Willys" stickers on the hood. There's also a gloss black grille, rock rails to protect the side sills, and unique 17-inch black wheels wrapped in meaty BF Goodrich KM Mud Terrain tires. For proper off-road prowess, this special edition uses a Dana 44 rear axle with a limited-slip differential and a 3.73 final drive ratio.
Look for the Willys edition to hit dealerships early next year, starting at $25,795 for the two-door version and $29,595 for the four-door. Feel free to read all about it in the press release below.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

This American Life spends a week selling Jeeps in Long Island

So you think you know car dealers? Well, maybe you do, but This American Life spent a month at Town and Country Jeep Chrysler Doge Ram in Long Island to give us a behind-the-scenes look (or listen, since it's a radio program) at what it's like to be a car dealer.
Yes, there's a lot of swearing in thick New York accents, frustration, confusion, and generally it's a madhouse at the dealership. But that's understandable when the sales staff has to sell 129 vehicles in October in order to get an $85,000 manufacturer bonus - with several other Jeep dealerships within a 10-mile radius.
The episode, 129 Cars, is worth a listen, but make sure you have 71 minutes to spare if you want to get through it in one sitting. Head here for the unedited version or here for the bleeped version (which is 58 minutes long).