2007 Jeep Wrangler Unlimited X Sport Utility 4-door 3.8l on 2040-cars

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Jeep gives a trio of customs an encore showing at SEMA

While Jeep certainly had some new customs on display at this year's SEMA show, it wasn't afraid to recycle a few that people might have missed from earlier this year. The maker of many beloved off-roaders already displayed the Jeep Cherokee Dakar, Maximum Performance Wrangler and Wrangler Mojo at the 2014 Easter Safari, but they all made it to SEMA for an encore.
Based around the Trailhawk, the Cherokee Dakar (pictured above) imagines an even more off-road-capable version of the crossover. The concept wears a mix of Silver Steel Stain paint with Flame Red graphics and rides on 17-inch wheels wrapped in 33-inch BFGoodrich Mud Terrain tires. To back up the rugged look, the Dakar is fitted with rock rails and skid plates protecting the oil pan, front suspension, fuel tank and other underbody parts. It also sports prototype parts from Jeep Performance Parts, including a lift kit and fender flares.
The Wrangler is one of the paragons of off-roading, and as the name suggests, the Maximum Performance Wrangler concept is meant to be the ultimate example of what it can do. The custom features locking Dana 60 axles front and rear, a 4:1 Rock-Trac transfer case, prototype 4-inch lift kit and 37-inch Mud Terrain tires over beadlock wheels. To stay on the trails well into the night, a bar of LEDs is mounted above the windshield. And finally, the Mopar Blue exterior kind of makes the vehicle look like the world's toughest blueberry.

2014 Jeep Cherokee: Long-term wrap-up [w/video]

Sorry, Sweet Brown. Your place in Autoblog history as the most highly demanded long-term car has come to an end. We just finished a one-year test of a 2014 Jeep Cherokee Trailhawk, and after 27,000 miles of hard use, one thing is very clear: this is one of the best all-rounders we've ever tested. The Jeep Cherokee isn't perfect, and our long-term tester proved that. But no compact crossover is. Still, the Trailhawk oozed personality where other small CUVs seem bland, and the Jeep felt more like a trusty companion than just another test car. For road trips, the requests weren't, "Can I have a long-term car this weekend?" They were specific: "I'd like the Cherokee, please." No matter the season, the driver, or the situation, the Jeep was always a sure fit. Fiat Chrysler bet big with this one. It had a global platform, a new engine, and one heck of a funny face. The end result was a CUV that we'd gladly welcome back into our fleet any day. View 51 Photos Our car carried a sticker price of $38,059, but that's without goodies like HID headlamps, a sunroof, or even full leather seats. Lots To Like Admittedly, we picked the Trailhawk trim for cosmetic reasons (more on it's off-road capability in a second). To this day, many of us still think the Cherokee is a homely little thing, but its inherent weirdness doesn't stand out as much when you add the black accents and big, knobby tires of the Trailhawk model. The butched-up look really works here, and we wouldn't have wanted the Jeep any other way. Of course, opting for Trailhawk package meant getting one of Jeep's more expensive Cherokees. Our car carried a sticker price of $38,059, but that's without goodies like HID headlamps (which we could have used – the halogens were pretty weak), a sunroof, or even full leather seats. This car genuinely felt premium, though. Right off the bat, the Cherokee received compliments for its comfortable, supportive seats, not to mention the high quality of interior materials and the general fit and finish. Specifically, the interior packaging won us over early on. We appreciated things like the higher-end stereo, smart layout of the center console, and ample storage, including a bin under the front passenger seat cushion. (That said, we also found that this bin becomes a catch-all for wrappers, french fries, and anything else that might get dropped on the seat.) The Uconnect infotainment system was a joy to use, never giving us any finicky problems or usability issues.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.