1999 - Jeep Wrangler on 2040-cars

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Hands on with the concepts of the Moab Easter Jeep Safari

Jeep has a way of tugging at the heartstrings of its enthusiastic owner base when the annual Moab Easter Jeep Safari rolls around. The 2015 version sees all boxes ticked in the off-road event's 49th year: multiple diesel engines on display, a pickup-truck-like model and more than a few nods to the brand's long and storied history book. We were able to get a first-hand look at the seven concepts being shown in Utah's Red Desert in the much cooler, cleaner confines of the FCA Technical Center's Design Dome. Jeep Chief Concept We aren't sure if it's that throwback chrome grille or the eye-catching Ocean Blue paint, but even more than the Red Rock Responder, the Chief drew our eye as soon as we walked into the Design Dome. It's a surprisingly tall vehicle, but it's also very wide. We'd also wager it's longer than your typical four-door Wrangler. Jeep may have used a Wrangler as a base for the Chief, but any similarities to the donor vehicle are extremely difficult to spot. The fenders and doors are probably the biggest giveaways, but you're going to need to squint (and have the benefit of a Wrangler to compare with, like we did) to pick out Wrangler bits. As is the recurring theme throughout all seven concepts, the Jeep design team's attention to detail is borderline fanatical. From the "Surf Rated" badge on the fenders, to the tweaked door handles to the bumper stickers in the cargo area and the Tiki-statue-shaped shifter, the little details are truly the stars of the Chief Concept. The rosewood trim in the rear cargo area is stunning and adds to the Beach-Boy-friendly stylings of the Chief. The throwback grille, round headlights and tall, skinny taillights, meanwhile, add a lot of personality to the exterior. The high beltline and lower roof gives the Chief a chop-topped look, but it's arguably the least successful element to the blue concept's otherwise impressive design. All of the vehicles Jeep put together for Moab are 100-percent functional. That's not surprising with some of the vehicles you'll see below, but it somehow is remarkably impressive given the degree of the changes Jeep made in putting together the Chief. Jeep Wrangler Red Rock Responder The Wrangler-based Red Rock Responder is arguably one of the most capable of these real-world vehicles, both in terms of the way it looks and its actual hardware. We mentioned the special rescue equipment fitted to the bright-red, truck-like Jeep – a compressor and air gun, sockets, tow straps, etc.

Jeep shows off Moab Easter Safari concepts crawling the red rocks

While most brands are busy showing off in New York, Jeep headed out to Moab for the Easter Jeep Safari with the company's fleet of 2013 concepts. This year saw the Grand Cherokee Trailhawk II, Wrangler Mopar Recon, Wrangler Stitch, Wrangler Sand Trooper II, Wrangler Flattop and Wrangler Slim Concepts tackle the rocks and sand, and Jeep was kind enough to bring along a camera crew to film the machines rolling over a few obstacles. The result is the video below, though don't expect to see too much hardcore off road action.
Instead, the quick clip features more than a few interviews with Jeep executives, including Jeep Head of Product Design Mark Allen, explaining what makes the Easter Jeep Safari so important. You can check out the quick clip below for yourself, and be sure to thumb through our galleries of the concepts as well.

Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.