1989 Jeep Wrangler Yj Laredo on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

eBay Find of the Day: 1977 Jeep J20 time capsule

Is it just us or has eBay really become, of late, a surprising time capsule of older, barely used automobiles? We've had the 2005 Porsche Carrera GT with 83 miles, the 2004 Ferrari Enzo with 175 miles, the 1987 Shelby Lancer with 22 miles, the 1989 Shelby Dakota with 23 miles - none of those four cars ever even registered - and the 1975 Cosworth Vega with 191 miles. You can add to that list a 1977 Jeep J20 - the kind of Jeep that enthusiasts point to when they beg the brand to make another pickup truck.
Listed on eBay by Masterpiece Classic Cars in Whiteland, Indiana, the Brandywine and Alpine White truck has used its 360-cubic-inch V8 paired with a three-speed automatic to go just 3,940 documented miles. Not surprisingly, it's listed in excellent condition and the images appear to bear that out. The three-quarter-ton pickup comes with its original manual and pamphlets, the Quadra-Track four-wheel drive probably just as ready to tackle the terrain as it was 36 years ago. If only it came with some John Denver to play in that AM/FM/8-Track stereo...
At the time of writing it hasn't garnered a single offer or bid, probably due to the above-top-dollar Buy It Now price of $34,900. Still, since this is likely the closest you'll get to a Jeep pickup for some time, we'd recommend admiring it in the gallery of photos above.

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.