1987 Jeep Wrangler Base Sport Utility 2-door 4.2l on 2040-cars

Auto blog

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep recalls 228k Cherokees over airbag deployment fears

Jeep is recalling an estimated 228,181 examples of the 2014 and 2015 Jeep Cherokee worldwide because the airbags can inadvertently deploy in some situations. Specifically, the campaign covers 168,092 vehicles in the US, 19,557 in Canada, 4,133 in Mexico and 36,399 outside of North America. According to Jeep, the problem occurs when drivers execute extremely hard handling maneuvers and upset the vehicle's balance, which causes the side-curtain and seat-mounted side airbags to deploy. "The air-bag systems, sensing potential rollovers, automatically activated," according to the automaker's announcement. While this occurred in "a small number" of cases, according to Jeep, the problem caused no reported injuries or accidents. To fix the fault, the company will issue a software update to recalibrate the bags' deployment. Statement: Restraint-System Software Upgrade February 2, 2015 , Auburn Hills, Mich. - FCA US LLC is launching a global recall of an estimated 228,181 SUVs to upgrade software governing side-curtain and seat-mounted side air bags. The action follows an investigation by FCA US engineers after a small number of inadvertent deployments involving drivers who executed extreme maneuvers. These maneuvers dramatically changed the vehicles' angle of operation, relative to the ground. The air-bag systems, sensing potential rollovers, automatically activated. FCA US is unaware of any related injuries or accidents. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. Estimated volumes by market are as follows: 168,092 in the U.S.; 19,557 in Canada; 4,133 in Mexico and 36,399 outside the NAFTA region. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. Featured Gallery 2015 Jeep Cherokee View 41 Photos News Source: FCA USImage Credit: Jeep Recalls Jeep Safety Crossover

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?