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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Jeep gunning to build 250,000 Cherokees a year

Contrary to what a certain politician may have said last year about Jeep moving to China, the automaker is in fact doing the opposite, with plans to greatly increase the production capacity at its Toledo North Assembly plant in Ohio. The Detroit Free Press is reporting that there are big plans for the 2014 Jeep Cherokee and Toledo North, as a local union president has informed the newspaper that Chrysler is planning to produce around 250,000 examples of the new midsize utility per year.
To put this number into context, 250,000 units is more than what Jeep Liberty sales totaled here over the last three years combined. Even taking into consideration that the 250,000 units will be distributed beyond US borders, that's an ambitious volume figure full-stop - and that's without taking into consideration the new Cherokee's love/hate design. In its favor, though, Jeep is making remarkable inroads globally as of late, and the Cherokee's size could work well in emerging markets. To get that kind of output from Toledo's Cherokee assembly line, Chrysler will reportedly hire 1,105 new workers - that's in addition to the 200 workers already being hired to build the popular Jeep Wrangler, which is itself expected to top 220,000 units this year.

2019 Jeep Wrangler Moab spied near FCA headquarters?

If past history is any indication of future realities, expect to see a bunch of special editions and new model designations for the new JL Jeep Wrangler starting, well, right about now. A member at JL Wrangler Forums spotted a car carrier about 10 miles from FCA headquarters on which sat a couple Wranglers. And one silver Unlimited model was wearing a conspicuous set of Moab stickers along with a bevy of bits and pieces cribbed from Jeep's expansive aftermarket parts catalog. In addition to the Moab labeling, this Wrangler sports steel bumpers, blacked-out wheels and trim, and beefy BFGoodrich Mud Terrain KM2 tires. We also note body-color fender flares and a set of rock rails to keep the bodywork protected from boulders. We only have one image and we can't see inside, but our guess is that the Moab would sort of bridge the gap between the stylish Sahara and off-road-ready Rubicon models. JL Wrangler Forum members seem to think this is the real deal and not just some stickers affixed by a dealer, but without more images or official confirmation from Jeep, we can't know for sure. But we'd be shocked if more Wrangler variants weren't in the works for the 2019 model year. In other words, stay tuned for more. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: JL Wrangler Forums Design/Style Spy Photos Jeep SUV Off-Road Vehicles jeep wrangler unlimited