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2014 Jeep Cherokee musters 22 MPG city, 31 highway

Production and media drive delays included, there has been no lack of press surrounding the 2014 Jeep Cherokee. With the most recent delay reportedly due to powertrain calibrations, we've been waiting to see how the Cherokee's fuel economy looks against the highly competitive compact CUV segment. Thanks to the EPA, we now know the fuel economy figures for the newest member of the Jeep family.
Arguably, the Cherokee has the most modern powertrain in its class with an updated base engine, all-new V6 and all-new nine-speed automatic transmission, but its fuel economy figures are simply on par for the segment. Still nothing to scoff at, though. According to fueleconomy.gov, front-wheel-drive Cherokee models with the base four-cylinder mill will top out the lineup with 22 miles per gallon in the city and 31 mpg on the highway; opting for four-wheel drive with this engine drops the figures to 21 city and 28 highway. Get even crazier with the option list, and the new 3.2-liter Pentastar V6 will get you 19 mpg city and 28 mpg highway in two-wheel-drive form or 19 city and 27 highway for 4WD.
If you're wondering how that stacks up among compact CUVs, head on over to Automobile Magazine for a full fuel economy breakdown for the segment. The controversially styled crossover hits dealers this month, and we'll be driving it in just a couple of weeks.

Jeep Liberty replacement takes shape

Now that the Liberty has left us for greener pastures, it's time to start looking into the future of the midsize Jeep model. The next all-new vehicle for the off-road brand will be the SUV you see here, effectively replacing the Liberty, and not necessarily carrying on with that name.
From the sides, the prototype you see here sort of looks like a miniature version of the handsome Grand Cherokee, albeit with a bit more in the way of body sculpting. Up front, the seven-slat grille will be front and center, with completely revised headlamp designs that are reportedly angular and sweep well into the front fenders (you can sort of see what we're talking about in the side profile). That doesn't sound very Jeep-like, but we'll reserve judgment until we, you know, see the thing.
The bigger question with the Liberty replacement will be whether or not its off-road chops will be up to snuff. After all, the two previous generations of Liberty models were body-on-frame traditional SUVs, whereas this new Jeep rides on a larger version of the Dodge Dart platform.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.