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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Jeep does Renegade Chinese-style with Zi You Xia design concept

As we mentioned, Jeep is bringing a quartet of concepts to the Beijing Motor Show this year. Its largest model, the Grand Cherokee, is nowhere to be found, but its smallest is. That, of course, would be the new Renegade, which has been done up as the Zi You Xia design concept.
Taking its name from the Mandarin word (or words) for "rebel," the Zi You Xia takes its inspiration from the National Centre for the Performing Arts in Beijing, with a Warm Chocolate Gray paintjob with contrasting dark bronze trim. The roof, grille and mirror caps are color-keyed to match the rest of the exterior, riding on 20-inch alloys in the same dark bronze finish.
Inside it's all Piano Black, Anodized Copper and brown leather with plaid fabric inserts. Scope it out in the high-res image gallery above and the press release below.

Jeep bringing Renegade Hard Steel with adorable matching trailer to Geneva

Trailers are hardly an uncommon site. They can, after all, be an effective way of adding cargo capacity when you need to haul more than you can fit in your car and truck. But there's something that just gets us about trailers made to match the vehicle behind which they're being towed. Like this one, attached to this unique Jeep Renegade. Set to be unveiled at the Geneva Motor Show mere days from now, the Renegade Hard Steel concept is a joint effort between various elements of the Fiat Chrysler Automobiles group, including Jeep, Mopar and the FCA Style Centre. It's based on the Trailhawk off-road model, but is distinguished by its unique metallic finish, offset by matte black trim and a full raft of available and custom Mopar accessories. Though Jeep has yet to show us what it looks like inside, it's said to have a specially coated leather finish. And of course there's that trailer. Designed to mimic the Renegade's rear-end styling, the appendage will be used on the floor of the Geneva Palexpo to showcase the vehicle's Uconnect Live infotainment system through an oversized pop-up touchscreen display that mirrors the new 5- or 6.5-inch display that'll soon be available on the littlest of Jeeps, offering streaming content including music, news, social media and traffic conditions. We have no indication that a similar trailer could be going into production (minus, of course, the infotainment stuff), but it's worth noting that Jeep has indeed done something similar before. Feel free to read more in the press release, below. Related Video: 27 February 2015 Renegade Hard Steel Jeep Showcar The Renegade Hard Steel Jeep showcar, which blends style, off-road vocation, and technology, will be making its debut and the 2015 Geneva International Motor Show. Created by the Jeep brand, in collaboration with the Mopar brand and backed by the FCA Style Centre, the showcar "explores" the potential of a model that provides countless customization options, while also providing an outlook for potential future Mopar accessories dedicated to the new Renegade. Based on the Trailhawk - the off-road version of the range - the prototype is not a simple customisation in aftermarket but a design project that, with due respect to the peculiarities of original models, has led us to the creation of a unique and fascinating article.