1987 Jeep Wagoneer on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Chrysler delays 2014 Jeep Cherokee media launch

Chrysler is making the unusual move of delaying the first media drives of the 2014 Jeep Cherokee, which were slated to start next week in Seattle. And while something like this is a rare occurrence, and one that most of the Autoblog staff can't recall happening this publicly or so close to the event itself, it won't effect the actual on-sale date of the new Cherokee, which is set to hit showrooms in September.
"Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration," Chrysler told Automotive News. This marks the second notable delay in the Cherokee's short life, after production was delayed for roughly a month earlier this summer.
Still, we'd rather Chrysler make sure the Cherokee is ready for primetime before flying media in from around the country. It shows a willingness to get things right the first time, rather than offering media drives and then tweaking the car after the fact.

2018 Jeep Wrangler Rubicon Alaska Cannonball | Into the West

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first and second installments. DOVE CREEK, Colo. – Last week I hopped off the Oklahoma panhandle into Grenville, New Mexico. After a tight right-left on Grenville's Lake Road, the tarmac fell away into immense, scrub-filled valleys rimmed by rock spires and elevated mesas. Pushing into Colorado from the southeast, elevation and high-plains beauty come quickly. It's like driving through the imaginary Arcadias on bottled water labels, or one of those 5,000-piece puzzle sets that grandparents and aunts devote months and bottles of gin to. I'm shacked up in Dove Creek's surprisingly quaint Country Inn because rain. Here are some notes from the road. For lack of time and space, I only mentioned the Jeep Collection in Suwanee, Georgia in passing last week. Once more: if you're a fan of Jeeps and you get to the Atlanta metro area, I highly recommend a visit — and look at the pictures at the bottom of this article. The 2018 Wrangler Rubicon I'm driving now sports Willys icons on the gear shift lever, windshield, and wheels, and when you turn the rig on, a graphic in the dash cluster morphs from a Willys into a JL Wrangler. Jeep insists on carrying the torch of its origins, so I found it edifying to sit in all four of those origins at the Jeep Collection. I can tell you this: the Americans who fought WWII were a lot smaller than we are. What am I driving? The Monroney titles it a 2018 Jeep Wrangler Unlimited Rubicon 4X4, with a base price of $40,495. It's been plumped with these options: Leather ($1,495), Customer Preferred Package 24R (Cold Weather Group, $895), Trailer Tow HD Electrical Group ($795), LED Lighting ($895), Electronic Infotainment System Group with 8.4-inch Uconnect and Alpine Premium Audio ($1,295), Steel Bumper Group ($1,295), Trail Rail Management System ($195), All-Weather Floor Mats ($130), 8-Speed Automatic Transmission ($2,000), Premium Black Sunrider Soft Top ($595), and 17-inch black wheels with polished lips ($895). Add the $1,195 destination charge, and a customer paying MSRP would need to pony up $52,175 to take it home. Regarding my previous list of aftermarket bits, the Mopar rock rails are so well integrated that I forgot to mention them. They have come in handy. The Mopar grab handles, however, aren't so handy. The hard rubber grips hang from the roof by nylon straps, next to the front windows.