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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Jeep Grand Cherokee SRT Night puts on a dark face

We'd love to tell you that the Jeep Grand Cherokee SRT you see above is powered by a hellish 707-horsepower supercharged V8 engine, but we can't. We hope that's coming soon, but in the meantime, we'll all just have to live in a world where an SUV with a 6.4-liter engine sends a mere 475 horsepower and 470 pound-feet of torque to all four wheels. So it goes, right? It's not a Trackhawk, and it's not a Hellcat. This is the Jeep Grand Cherokee SRT Night. That basically means it's just like all other 2016 Jeep Grand Cherokee SRT models, except that any and all brightwork has been replaced with gloss black bits. To complete the dark and mysterious look, all of the car's badging, its front fascia and its unique set of 20-inch wheels are done up in a satin-black finish. The body can be ordered in Velvet Red, Billet Silver and Granite Crystal (dark grey). Inside, as you'd expect, all the chrome has been painted black, and the black leather seats have silver stitching. Sure, we want to see the Hellcat engine dropped inside the Grand Cherokee SRT just as much as you do, but it's hard to complain about a 4.8-second 0-60 time or a top speed of 160 miles per hour. Feel free to read more in the press release below. 2016 Jeep Grand Cherokee SRT Night The new Jeep Grand Cherokee SRT Night features a stealth-like appearance with the roof, rear spoiler, front grille bezels, B and C pillars and side window surrounds all adorned in Gloss Black. The front applique is Satin Black, as is badging on the hood and rear liftgate. New lightweight, split five-spoke "5Ten" 20-inch wheels are also finished in Satin Black and are designed to showcase the Grand Cherokee SRT8's standard Brembo brakes. Interior appointments include Black Laguna leather with Silver accent stitching and Light Black Chrome bezels. Available colors for the Jeep Grand Cherokee SRT Night include Velvet Red, Billet Silver and Granite Crystal. Jeep Grand Cherokee SRT Night features a standard 6.4-liter V-8 engine with Fuel Saver Technology that delivers 475 horsepower and 470 lb.-ft. of torque, an adaptive damping suspension and a Selec-Track Traction Control system. Available features include a dual-pane sunroof, a 19-speaker 825-watt Harman Kardon stereo system, trailer tow package, three-season tires, a full-size spare tire and a dual-screen rear entertainment system.

Next-gen Jeep Wrangler to get 8-speed automatic and 3.0-liter EcoDiesel

Following up on previous reports, an anonymous source within FCA has confirmed to Autoblog that the next-generation Jeep Wrangler will come to market with both a 3.0-liter, EcoDiesel V6 and ZF's critically acclaimed eight-speed automatic transmission. While this pairing makes a lot of sense (we'll explain why in a minute), until now, we only had limited reports that either item would arrive in the next-generation Wrangler. This is the first time we've heard that the eight-speed automatic and the diesel would be paired together. That said, we shouldn't be surprised by this news. FCA currently sells the Jeep Grand Cherokee and Ram 1500 with the diesel/eight-speed gearbox combo, making its inclusion in the next-gen Wrangler far from an Apollo 11-caliber feat of engineering. Naturally, we reached out to Jeep for an official comment. Spokesperson Gabrielle Schulte gave us the expected response to this kind of inquiry, telling Autoblog that FCA does not comment on future product. Jeep has flirted with the idea of a diesel Wrangler for some time, with CEO Mike Manley telling Ward's Auto just over two years ago that a Wrangler diesel was "on the radar," although at that time, we weren't certain whether it'd be the 3.0-liter EcoDiesel showing up in the rough-and-tumble off-roader. As for the eight-speed, SEC filings back in November revealed that it'd be coming to the Wrangler in 2018. Our source could not confirm which model year the 8AT/diesel would arrive in. Related Video: