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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Cherokee recalled to add power liftgate moisture shield

The Basics: Jeep is recalling 55,687 examples of the 2015-2016 Cherokee that have the optional power liftgate and have production dates between February 18, 2015, and September 10, 2015. These include 32,784 vehicles in the US, 10,138 in Canada, 924 in Mexico, and 11,841 outside the NAFTA region. The Problem: Water can potentially leak onto the power liftgate control module and cause a short circuit. This is a potential fire hazard. Injuries/Deaths: Jeep has no reports of injuries or accidents The Fix: Dealers will inspect the area for damage and will replace parts as necessary. They will also install an improved moisture shield that will offer better protection. If You Own One: Owners should try to keep the cargo area of these vehicles dry until dealers perform the recall. More Information: Jeep also issued a recall for this issue for 164,003 total examples of the 2014-2015 Cherokee in June. RECALL Subject : Liftgate Module Short due to Water Leak Report Receipt Date: DEC 09, 2015 NHTSA Campaign Number: 15V826000 Component(s): ELECTRICAL SYSTEM , STRUCTURE Potential Number of Units Affected: 32,784 All Products Associated with this Recall Vehicle Make Model Model Year(s) JEEP CHEROKEE 2015-2016 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2015-2016 Jeep Cherokee vehicles manufactured February 18, 2015, to September 10, 2015 and equipped with the power liftgate option. In the affected vehicles, water mater leak into the Power Liftgate Control Module and result in a high resistance short circuit. CONSEQUENCE: A short circuit in the module increases the risk of a fire. REMEDY: Chrysler will notify owners, and dealers will inspect the module and connectors for corrosion, replacing the damaged components as necessary. The mastic shield will be removed and the module will be covered with a water shield. These repairs will be performed free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is R67. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement: Moisture Shield Upgrade December 18, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 32,784 SUVs in the U.S.

FCA recalls 15k Grand Cherokees, Durangos over brake issues

The Basics: Fiat Chrysler Automobiles is recalling 14,768 examples of the Jeep Grand Cherokee and Dodge Durango, both from the 2015 and 2016 model years, and built between December 9, 2015, and January 14, 2016. The Problem: The left front brake caliper on some vehicles may have been made from the wrong type of iron, and could be prone to crack. A cracked brake caliper may not function properly. Injuries/Deaths: None reported. The problem was discovered by the automaker during testing. The fix: Dealers will need to check the casting date of the component in question, and if necessary, replace the brake caliper. The schedule for carrying out the recall service has yet to be outlined. If you own one: Expect to hear from the manufacturer to arrange an appointment with your local dealer. Related Video: RECALL Subject : Front Left Brake Caliper May Break Report Receipt Date: MAR 23, 2016 NHTSA Campaign Number: 16V168000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,768 Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2015-2016 Jeep Grand Cherokee and Dodge Durango vehicles manufactured December 9, 2015, to January 14, 2016. In the affected vehicles, the left front brake caliper may crack due to being made from an incorrect material. CONSEQUENCE: A cracked brake caliper may lengthen the distance needed to stop the vehicle and increase the risk of a crash. REMEDY: Chrysler will notify owners, and dealers will inspect the front left brake caliper and depending on its casting date, replace it, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is S16. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.