2014 Jeep Patriot Latitude on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Autoblog Minute: FCA issues Uconnect software update amid hacking fears

Carjacking has gone wireless, as automakers and Congress scramble for a solution after a disturbing video on Wired showed a pair of researchers controlling a Jeep Cherokee remotely. Autoblog's Adam Morath and David Gluckman report on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Carjacking has gone wireless, as automakers and Congress scramble for a solution. I'm Adam Morath and this is your Autoblog Minute. Cars with wireless connections are susceptible to remote hacking, as demonstrated in a disturbing video on Wired.com. The segment showed two researchers remotely controlling a Jeep Cherokee, including running vehicle's the wipers, turning up the music, and ultimately shutting down [00:00:30] the Jeep while it was being driven on the highway by Wired senior writer Andy Greenberg. Washington took note. A press release issued from the desks of senators Ed Markey and Richard Blumenthal introduces legislation protecting drivers from auto security privacy risks. Fiat Chrysler, parent company of Jeep, has a solution for its customers. For more we go to Autoblog's David Gluckman. [GLUCKMAN INTERVIEW] Chrysler has worked with the Uconnect cellular provider Sprint to plug security holes on the carrier side. The vehicles themselves can't be updated wirelessly, so [00:01:00] the remaining changes require physical access. For that, customers have three options: One, download the Uconnect software update to a USB stick and install. Two, wait for FCA to send a USB stick with the latest software that they can install, or third, visit a dealer. Owners should do what they're most comfortable with. I made a video that walks through the whole process from download to install and it took about a half hour. [MORATH] David's full video tutorial of how to install the Uconnect fix can be seen on Autoblog. [00:01:30] It remains to be seen how the rest of the auto industry will respond to these security risks. For Autoblog, I'm Adam Morath. Related Video: Autoblog Minute is a short-form news video series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.