2014 Jeep Patriot Latitude on 2040-cars

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Mopar showcases modified Jeeps in Dubai

Showing that FCA is serious about expanding its global reach, Jeep and Mopar have rolled in to the Dubai Motor Show this year with three modified off-roaders. One is based on the Cherokee, and the other two are wrought from the Wrangler. But it's the Cherokee that's getting the lion's share of attention. The vehicle you see pictured here is called the Jeep Cherokee KrawLer. It's based on the Trailhawk, but adopts some special equipment to set it apart. It packs a modified suspension, BFGoodrich off-road tires, widened fenders, skid plates, a pseudo-military matte green paint job and a matching green leather interior from Pelle Frau. Power comes from the 3.2-liter Pentastar V6 driving 272 horsepower through a nine-speed automatic and locking rear differential to all four wheels. The name KrawLer emphasizes the KL code by which the current Cherokee is known. Alongside the Cherokee KrawLer, Mopar and Jeep are also showcasing a pair of modified Wranglers. One is the Sahara Sun Runner, done up in matte yellow with a four-inch lift kit and half-doors. The Wranger Dark Side, meanwhile, is based on a two-door Rubicon and features giant tires, flat fenders, and an array of other Mopar components. Alongside those, Jeep is showcasing the Renegade for the first time in the Middle East. Meanwhile, Mopar is also demonstrating its enhancements for the Chrysler 200, Dodge Charger R/T, Dodge Challenger Hellcat, Ram Rebel, Fiat 500X, and the new Fullback pickup from Fiat Professional. The Fiat division will also be on hand to show the new Tipo sedan as well. 10 November 2015 The Jeep® Brand at the 2015 Dubai International Motor Show - Premiere for the Middle East of the new Jeep®; Renegade - Three show cars fitted with exclusive Mopar®; accessories: Cherokee KrawLer, Wrangler Sahara Sun Runner and Wrangler Dark Side to star on the stand - Reinforcing the breadth of the Jeep brand, the full current vehicle line-up will be on show at the Middle East's leading automotive event Making its debut for the first time at a leading motor show in the Middle East is the new, recently-introduced Jeep®; Renegade, the compact SUV that boasts the best off-road performance in its segment alongside three Moparised show editions: Cherokee KrawLer, Wrangler Sahara Sun Runner and Wrangler Dark Side.

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.