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Europe gets Jeep Wrangler Polar limited edition

Jeep will be bringing an all-new, limited-edition model to the European market called the Wrangler Polar. Based on the Wrangler Sahara and set to make its debut at the 2013 Frankfurt Motor Show, the Wrangler Polar sports new Hyrdro Blue paint, gloss black 18-inch wheels, a body-color hardtop, and the regular mix of Mopar styling accessories. Billet Silver Metallic and Bright White are available for those that don't dig the glossy blue, while a two-door variant will be available in addition to the four-door pictured above.
The Polar's interior features similar tweaks; Pearl White contrast stitching can be found on both the seats and steering wheel, while ceramic White bezels and other accents give a nice contrasting look to the cabin.
Underhood sits an engine that should make American Wrangler enthusiasts weep - a 2.8-liter, four-cylinder turbodiesel. With 200 horsepower and 339 pound-feet of torque channeled through a five-speed automatic transmission, the Wrangler Polar should handle itself just fine on normal roads. British buyers will also be able to select the 3.6-liter Pentastar V6. For rougher stuff, Dana axles can be found front and rear (Dana 30 up front and Dana 44 in back), while the Command-Trac four-wheel-drive system and its two-speed transfer case should be enough for when the roads disappear.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad