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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Jeep reportedly releasing Peugeot-based, Fiat-built baby 'ute in 2022

Jeep is now under the same Stellantis-branded roof as Peugeot, among other European carmakers. It will take full advantage of its new ownership to quickly develop and launch an entry-level car, according to a new report. Anonymous sources told industry trade journal Automotive News that the yet-unnamed model will be positioned directly below the Renegade. Rumors of a baby Jeep have popped up time and again in the past few years, and most claimed it would share its underpinnings with the Fiat Panda 4x4, an immensely capable city car that's a regular sight in the Alps. Those plans have allegedly changed; the soft-roader is now being designed around the Common Modular Platform (CMP) that underpins the Peugeot 208 and the Citroen C4, among other models. Using the CMP platform unlocks several benefits. It's much newer than the architecture found under the Panda, it's highly modular, and it was developed with gasoline, diesel, hybrid, and electric powertrains in mind. It sounds like the first Peugeot-based Jeep will come standard with front-wheel-drive, and it will offer an optional four-wheel-drive powertrain consisting of a longitudinally-mounted engine that will spin the front wheels and an electric motor that will put the rear wheels into motion. Odds are the motor will be capable of powering the crossover on its own, too. Most of the powertrain components will come from Peugeot. CMP wasn't designed for hardcore off-roading, so we're expecting more of a shrunken Renegade for the boulevard than a downsized Wrangler for the trail. Fiat will build Jeep's smallest model in Tychy, Poland, in a factory that currently churns out the Fiat 500 and the Lancia Ypsilon. Production is tentatively scheduled to start in 2022, and it's too early to tell if we'll see the crossover in America. Its pocket-sized dimensions might keep it away from our shores. It will certainly increase Jeep sales on the European market, where models that sell relatively well in the United States regularly post dismal sales figures. For example, the Grand Cherokee is a seen as a leviathan of a family hauler and the Wrangler is heavily taxed. Peugeot's CMP platform will allegedly underpin the production version of the Alfa Romeo Tonale concept, too. Pegged below the Stelvio, the crossover was originally developed on the Renegade's bones — some sources claim that's still the case, and Alfa Romeo hasn't shed light on the matter. Reportedly, Fiat will later get a CMP-based car.

Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.