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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Daily Driver: Long-Term 2014 Jeep Cherokee

As a fan of the boxy Jeep styling of old, I was disappointed when photos first leaked of Jeep's revived Cherokee in early 2013. Then the midsize crossover arrived in Autoblog's longterm garage in May of 2014 and my opinion did a 180. I was prompted to rethink the exterior design of the vehicle after reading our reviewer's interview with head Jeep designer Mark Allen. "The previous, blocky Cherokee was so aerodynamically inefficient, it would be wrong to do it," Allen told Autoblog's Jonathon Ramsey. That made sense. After all, Jeep is a brand associated with the outdoors, so its only natural that they seek to produce efficient, yet capable vehicles. It was then I began reconsidering the sleek lines of the new Cherokee. What once seemed bland and rounded now appeared streamlined and purpose-built. I also give Jeep credit for the slim headlamp silhouette, which look like no other SUV on the market – a far cry from the distinct circular lamps on Wranglers or squared headlights of past XJs. As I drove our long-term Jeep Cherokee Trailhawk on a few road trips, my affinity for the vehicle's comfortable interior grew as well. The seats held up to a nine-hour trek to Montreal, and the Chrysler Uconnect system made navigating the roads and the radio a breeze. Above you'll hear my early impressions of the Cherokee, and below you'll find a previous long-term update featuring Autoblog's Steven Ewing and Chris McGraw. UPDATE: The video mistakingly indicates that the Jeep Cherokee features LED headlights. The Jeep Cherokee, in fact, has daytime running lamps with LED accent lighting. Related Video:

Jeep Renegade Hell's Revenge is the Harley rider's Jeep

Well, here's a thing. Yes, it's a Jeep Renegade. Yes, it has flames on it. And no, we aren't really sure how to feel about it. This is the Renegade Hell's Revenge. Presumably named after the Hell's Revenge Trail in Moab, this one-off baby Jeep is the product of Italian tuning house Garage Italia Customs and draws inspiration from the collected works of Harley-Davidson. It's not the first time a car company has attached the Milwaukee icon's badge to one of its vehicles – the company has a long history of partnering with Ford for special edition pickup trucks – but it's the first time we can recall the brand teaming with Jeep. The Hell's Revenge was created because of the 25th annual European H.O.G. Rally, a big Harley-Davidson festival being held in Portoroz, Slovenia this weekend. And since Europeans have a bizarre infatuation with Harleys, Jeep probably saw an excellent advertising opportunity and slotted the off-road brand in as the event's main sponsor. We have to admire the workmanship on this diesel-powered Renegade. Ignore the fact that there's a flame motif, and the actual paint job itself is absolutely lovely. According to FCA's official release, GIC used four layers of matte paint before applying fluorescent paint. The dashboard also gets a bright, exuberant flame motif, while the seats are a combination of Foglizzo Nappa leather and black denim. The functional changes are minor. BFGoodrich tires and a jacked-up suspension provide extra capability, and there are a pair of adorable LED spotlights ahead of the two A-pillars. It's an impressive effort. Really. But when you remember that the last Chrysler product to wear a flame motif was the PT Cruiser, we wonder if Jeep knew what kind of company its newest CUV would be in. Related Video: