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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Fiat Chrysler CEO says final merger talks with Peugeot going well

BRUSSELS — Fiat Chrysler's chief executive Michael Manley said on Wednesday that merger talks with Peugeot owner PSA  to create the world's No. 4 carmaker are progressing well and he hopes to have a deal within 12-14 months. Speaking to Reuters on the sidelines of an industry meeting, he said he doesn't expect any major obstacles that could delay a final agreement. "Talks are progressing really well," Manley said about negotiations with the French carmaker ahead of a briefing by the European automotive association (ACEA), of which he is president. His comments come a month after the two carmakers agreed to a binding deal worth about $50 billion to combine forces in response to a slowdown in global demand and mounting costs of making cleaner vehicles amid tighter emissions regulations. Manley's timeline for completing the deal by early 2021 is in line with a forecast made by the companies in December. Fiat and Peugeot are now getting into the details of how the merger will work, including choosing which vehicle platforms — the technological underpinnings of a vehicle — will fit which products in a combined company. Because customers in different locations still prefer vastly different cars, there is room for multiple platforms in a combined group, Manley said. "That global platform is an elusive beast," he added. "This concept of a massive global platform in my mind is almost a myth, but that doesnÂ’t mean to say weÂ’re not going to recruit significant volume." Related Video:    

2014 Jeep Compass/Patriot sing their swan songs with a six-speed automatic

Unless the governor, Fiat CEO Sergio Marchionne, gives them a reprieve, the 2014 Jeep Compass and Patriot are expected to meet their makers sometime next year. Should they perish, it's a shame that it would happen just as they've shed the continuously variable transmission that was their major bugbear, and just as the Compass has gotten its best looks yet.
Both will roll with a proper six-speed automatic transmission, courtesy of PowerTech. Noise-resistant gears and tuning by Chrysler boffins should alleviate the unappealing sounds that were given off by the older CVT. Unless, that is, you choose to have either model equipped with Freedom Drive II; the serious off-road package, available on both baby Jeeps, will still come with the CVT. The base transmission on the entry-level Sport trim remains the five-speed manual.
Otherwise, it's minor changes for the Compass, set off by the new 18-inch wheel option, trim pieces around the car and a back-up camera. The Patriot gets seat-mounted airbags, but is carryover otherwise. With their expected demises perhaps a year away, not much has changed otherwise. Engine choices comprise the 2.0-liter four-cylinder with 158 horsepower and 141 pound-feet of torque or the 2.4-liter four-cylinder with 172 hp and 165 lb-ft.