No Reserve 2004 Jeep Grand Cherokee Laredo Sport Utility 4-door 4.0l on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Grand Cherokee redesign delayed

The launch of the next-gen Jeep Grand Cherokee is being now being pushed back until late 2018 or even into 2019, Jeep CEO Mike Manley indicated Friday, according to Automotive News citing a Reuters report. Under the original five-year plan, the SUV was supposed to be replaced in the third quarter of 2017. That would have made for a big year for Jeep with a refreshed Renegade and new Wrangler also slated for 2017. A delayed Grand Cherokee could send ripples through Jeep's product plans. The three-row Grand Wagoneer is meant to give the brand a vehicle to take on the Land Rover Range Rover, but it's supposed to use the same platform as the Grand Cherokee. This change is rumored to push that important model's launch further back. There's less uncertainty when it comes to the next-gen Wrangler. Manley said that the model was "broadly on track," according to Automotive News. The five-year plan aimed for a launch in the second quarter of 2017. Controversy, however, has swirled over possible plans to move the Wrangler from its longtime Toledo, OH, factory. One problem Jeep doesn't have to worry about right now is sales. According to Automotive News, Manley said volume was up 20 percent globally and could reach 1.2 million by the end of the year. He also indicated the brand was "on pace" to reach its 1.9-million-vehicle goal for 2018. The Grand Cherokee delay comes in the wake of rumors that FCA US is shuffling around its previous five-year vehicle launch plan to postpone several models. Related Video:

Jeep Renegade sales being held due to powertrain issue [UPDATE]

UPDATE: An unnamed FCA US source has clarified to Automotive News that while there is a software issue, it does not concern the transmission. The Jeep Renegade appears to be facing early software problems that are similar to the ones at the introduction of the Cherokee a few years ago. The issue is keeping the brand's latest compact crossover away from dealers until the situation can be resolved. The fault reportedly deals with the software controlling the Renegade's nine-speed automatic transmission. FCA CEO Sergio Marchionne briefly talked about what was happening in an interview with Automotive News. "I'm having a very bad engineering day," he said. "It's a combination of attributes of that vehicle that is making my life horrible." The company boss predicted at the longest it could take until mid-June to fix things. Through April, Jeep has sold 5,157 Renegades, including 4,214 of them in that month alone. Autoblog reached out to an FCA US spokesperson to learn more about the software problem, but the company had no comment. Getting the software right to control the nine-speed automatic plagued development of the Cherokee. The issues delayed the model's launch in 2013, and the company was still releasing improvements for some vehicles this year.