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Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

2015 Jeep Renegade First Drive [w/video]

Would it surprise you to hear that a strong, vocal and loyal owner base can sometimes be a hindrance to automakers? Of course, no brand would ever admit such a thing. And sure, on the surface, you might think that having people passionately champion a brand would provide nothing but perks. As we've seen over the years, though, there are plenty of times when that's not the case. Jeep has most recently fought this battle following the arrival of the new Cherokee, where two-tracking purists and rock-crawling enthusiasts bemoaned the nameplate's dip into Crossoverdom. Now, with its latest vehicle, the off-road brand is trying to keep this vocal minority happy (or at least quiet) while building a crossover that has general-purpose appeal to consumers in an increasingly crowded and important small CUV market. This balancing act has produced the 2015 Renegade, a vehicle that, following our testing in sunny San Jose, CA, we're quite confident will appeal to both brand loyalists and the uninitiated, alike. Before we dig into the meat of our First Drive, if you're here looking for a review of the Renegade Trailhawk and its off-road abilities, you're out of luck. We did drive it, both on- and off-road, and will be publishing a feature on it in the very near future. But for now, we're focusing on the volume model, the Renegade Latitude. Instead of the off-roader-meets-E.T. appearance of the Cherokee that's polarized so many, Jeep has dipped its brush in the tin marked "Heritage," fitting a simple seven-slat grille, historically appropriate round headlights and square taillights. In between all that, there are flared trapezoidal wheel arches, like you'd get on a classic CJ or MB, tall windows to let in plenty of light and short overhangs. It's not the broader strokes that contribute to the Renegade's adorably busy exterior, so much as the myriad of smaller styling details that visually attach this new model to Jeeps of the past. The hood is long and mostly flat, forcibly recalling the bonnet of the original Willys MBs and Ford GPWs that US troops used to strategize, sermonize and operate on during World War II. But rather than make it flush with the grille, it bleeds over the headlights, like the front of an infantryman's helmet. The X shape found throughout the car is reminiscent of military-style jerry cans, while the mirrors are door-mounted, like Jeeps of old. The roof, meanwhile, can be blacked-out, further linking the Renegade to its big brother, the Wrangler.

2015 Jeep Renegade Trailhawk [w/video]

There are two avenues to the world of off-roading. Arguably the more popular is to pick up a second- or third-hand Jeep, Land Rover or pickup truck and go wild with the aftermarket. The opposite approach, though, is to simply buy new, which brings a warranty along with the most up-to-date off-road tech fitted by the factory (despite likely lacking the ultimate capability of an aftermarket-imbued vehicle). That second option has, traditionally, been pricey. Take our long-term Jeep Cherokee Trailhawk, which rings up at just over $38,000. A Ford F-150 SVT Raptor is going to be an even more expensive proposition, while the undisputed kings of luxury off-road performance from the factory – the Range Rover, Toyota Land Cruiser and Mercedes-Benz G-Wagen – will require ownership of a medium-sized oil well. With all due respect to those who take their Trail-Rated Jeep Patriot models off-road, the all-new Renegade Trailhawk is such an exciting proposition because it brings the cost of a warranty-backed off-roader down significantly, while also delivering a degree of trail-rated performance that should easily fulfill the needs of the average enthusiast. Drive Notes Before we get into what it adds, it's worth noting that the Trailhawk trim does have a small impact on the Renegade's on-road abilities. As we said in our original feature, the TH adds a significant amount of weight to the standard CUV, as it tips the scales at nearly 3,600 pounds. That mass, combined with the slightly higher stance, means the off-road model doesn't handle quite as well as a lesser Jeep. It also doesn't feel as fleet of foot, as it retains the same 2.4-liter, 180-horsepower four-cylinder and nine-speed automatic found throughout the Renegade range. Despite the downers, the Trailhawk trim does bring quite a lot to the Renegade package, most notably in the form of a bespoke version of Jeep's Active Drive all-wheel-drive system. The upgraded system features a dedicated 20:1 crawl ratio while the Selec-Terrain system is home to a new Rock setting. Beyond that, Jeep lifted the Renegade's ride height eight-tenths of an inch, increasing overall ground clearance to 8.7 inches and delivering 8.1 inches of wheel articulation. This is complemented by unique front- and rear-fascias, which up the approach and departure angles to 30.5 and 34.3 degrees, respectively, besting the Cherokee Trailhawk's 29.8 degrees and 32.1 degrees.