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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

New Barracuda, Grand Cherokee Trackhawk coming soon

As we write this, Fiat Chrysler Automobiles is conducting a major dealership event in sunny Las Vegas. New vehicles are being announced, redesigned offerings are being teased, and promises are being made to the sprawling company's dealer body. And, as all these announcements are meant to be tip-top secret, they're leaking out left, right, and center. Naturally. FCA is telling its dealers all of the vehicles shown at the Vegas gala will be in showrooms within 12 to 24 months, and that the product offensive will include at least 30 new or significantly refreshed models. Some of those we've known about since FCA boss Sergio Marchionne unveiled his highly ambitious five-year plan in May 2014, while we're hearing about others for the very first time. We've reached out to our sources within FCA, and will update this post as we learn more. It should be noted that while we've tried to rely on concrete sources or corroborations from multiple sources, some of the news here comes from people claiming to have been in attendance and posting in forums like Allpar and Jalopnik's Opposite Lock. Unless corroborated by a mainstream source or confirmed by our own sources within FCA, we're listing each item that comes from a forum. Have those grains of salt at the ready. Chrysler Dodge Durango-sized SUV with stow-and-go was shown. A poster on Allpar Forums claims it had a Durango's interior. New Aspen? Town and Country PHEV confirmed (again). A plug-in minivan was originally announced as part of five-year plan. No news on 200 or 300. Dodge The redesigned Charger will use the Alfa Romeo Giulia's rear-drive platform and, according Automotive News, draw inspiration from 1999's Charger concept car. We're wagering the 24-month time frame specified to dealers will move the new sedan's arrival up from 2018 to mid-2017. Jalopnik's Opposite Lock claims two new Challenger models are coming. Challenger ADR (American Drag Racer) and T/A. ADR should appeal to bracket racers and is more powerful than the SRT Hellcat, while T/A is for track rats, just like Viper T/A. Automotive News claims the legendary Barracuda nameplate will be revived as a Dodge. The Barracuda will be smaller than Challenger, offered as both a coupe and a convertible. Allpar claims it will feature modern styling. A Dodge Durango SRT was announced with 6.4-liter Hemi V8 and rear-drive. Sources within FCA confirmed its arrival with Autoblog. Apparently, dealers were shown an example in B5 Blue.

Dream Cruising in three Jeep concept cars

Those of you that have attended the yearly Woodward Dream Cruise, know that the rolling car show is many things to many people. A chance to pull the Corvette out of the garage; a time to ogle rare models you've never yet seen in the metal; a weekend for drinking a cold one with friends and simply taking in the festivities. But for our roving editor Brandon Turkus, this year was a chance to cruise in some concept Jeeps that most people will never see, let alone drive. As Turkus aptly points out from the start, Woodward isn't exactly Moab. But wheeling the off-roaders is nevertheless an eye-opening experience; they may not be upcoming products, but these Jeeps tease out a lot we'd like to see from the brand in the future. You can find these mini Short Cut reviews above, and below, but here's a recap of what Turkus got to drive. Jeep Wrangler Staff Car Concept This one's a proper salute to the Jeep military service vehicles of yore. It's an open-air concept based on the four-door Wrangler, with tons of heritage design cues. It looks old, but we promise, it's totally new. It's got basic steel wheels, a stretched canvas roof, bench seats, a painted steel floor, a built-in cooler that accommodates up to 85 cans, and is painted in an iconic Sandstorm color. When the going gets tough, the Staff Car can handle it with aplomb, thanks to the Jeep Performance Parts two-inch lift kit, Fox shocks, Dana 44 axles, and the Wrangler's 3.6-liter V6. Jeep Chief Concept This Wrangler-based concept is an excellent tribute to the classic, fullsize Jeep Cherokee from the 1970s. It's painted in a vintage Ocean Blue color, with a white, "French Bread" roof. There's also a custom razor grille (something made famous on the original Wagoneer), removable sides, chrome bumpers, and classic-looking, 17-inch wheels. Inside, there's surfer-inspired pink, blue, and white cloth mixed with leather trim, with more fun details like a Rosewood front passenger grab handle and tiki-look shift handle. Of course, this thing looks to be truly capable off-road, too, with a two-inch lift kit, Fox shocks, Dana 44 axles at the front and rear, and a 3.6-liter Pentastar V6 underhood. Jeep Wrangler Africa A take on the Wrangler Unlimited, painted in Desert Tan, and powered by a 2.8-liter diesel engine. It looks killer, with 17-inch, body-colored steel wheels wrapped in 35-inch BF Goodrich Mud Terrain tires. There's a two-inch lift kit, Dana 44 axles, and Fox shocks.