2024 Jeep Grand Cherokee Limited on 2040-cars

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2014 Jeep Cherokee: Fall colors tour [w/video]

The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons. Regardless of where you choose to call home, you've probably seen, or at least heard, about the Pure Michigan ads, showing off all the splendor that the Mitten State has to offer. You can make fun of them all you want (several spoofs already exist), but as a native, I fully stand behind the idea that Michigan is a truly gorgeous place. The western coast along Lake Michigan and the northern half of the Lower Peninsula are seriously pretty, and vastly different from the southeastern area that houses big cities like Detroit, Ann Arbor, Flint, and so on. Beyond that, the Upper Peninsula is the closest you'll get to seeing vast spoils of untouched wilderness, and trust me – it's truly pretty. I've seen the world, but I still feel all warm and fuzzy every time I venture north to experience all the vistas that my own state has to offer. In the autumn months, the changing leaves in Michigan put on quite a display. Sure, this happens all over the world, but we truly embrace autumn in the Wolverine State, and practically every Detroit-based Autoblog staffer has gone on at least one fall colors tour to the northern Lower Peninsula to take it all in. That's exactly what associate multimedia producer Chris McGraw and I did just over a month ago, behind the wheel of our long-term 2014 Jeep Cherokee. The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons, and we opted to capture the whole experience on video for this latest long-term update. The Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey. As you can see in the video above, the Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey and follows Lake Michigan's Little Traverse Bay. This winding road through the woods goes on for nearly 30 miles, largely unobstructed by neighborhoods, fueling stations, shops, or roadside fodder, and spits you out at the famous Legs Inn in Harbor Springs. (Top-notch Polish food, if you're hungry.) From there, you can either continue north toward Mackinac City and the Mackinac Bridge that connects Michigan's lower and upper peninsulas, or you can turn around and take in all the goodness again.

Chrysler resolves recall issue with NHTSA, will inspect, upgrade affected Jeeps

Chrysler made big news earlier in the month by refusing a recall request from the National Highway Traffic Safety Administration for the 1993-2004 Jeep Grand Cherokee and 2002-2007 Jeep Liberty. Last week, NHTSA boss David Strickland countered by defending his agency's request for the recall of 2.7 million Jeep SUVs. Today marked the deadline for Chrysler to formally respond to NHTSA, and it seems that both parties have met in the middle with Chrysler inspecting and upgrading some of the affected vehicles without using the word "recall," which would constitute the admission of a defect; instead, Chrysler said that it is conducting a "voluntary campaign."
At issue on these vehicles is the positioning of the fuel tank behind the rear axle that could get damaged during a rear-end collision. NHTSA has stated that at least 51 people have been killed in rear-end collisions involving these Jeeps after the vehicles caught fire, to which Chrysler countered by pointing out that both models "met and exceeded" the requirements for fuel-system integrity.
As a compromise on the situation, Chrysler says that it will inspect all pre-2004 Grand Cherokees and pre-2007 Liberty models and, "if necessary, provide an upgrade to the rear structure of the vehicle." According to Automotive News, this upgrade will consist of adding a trailer hitch that will presumably better protect the rear-mounted gas tank. Vehicles already equipped with a factory or Mopar hitch will not be modified. Chrysler's official statement on the matter is posted below, but no additional information has been released, such as when the campaign will begin and how many vehicles could be affected.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.