2024 Jeep Grand Cherokee Limited on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Renegade sales being held due to powertrain issue [UPDATE]

UPDATE: An unnamed FCA US source has clarified to Automotive News that while there is a software issue, it does not concern the transmission. The Jeep Renegade appears to be facing early software problems that are similar to the ones at the introduction of the Cherokee a few years ago. The issue is keeping the brand's latest compact crossover away from dealers until the situation can be resolved. The fault reportedly deals with the software controlling the Renegade's nine-speed automatic transmission. FCA CEO Sergio Marchionne briefly talked about what was happening in an interview with Automotive News. "I'm having a very bad engineering day," he said. "It's a combination of attributes of that vehicle that is making my life horrible." The company boss predicted at the longest it could take until mid-June to fix things. Through April, Jeep has sold 5,157 Renegades, including 4,214 of them in that month alone. Autoblog reached out to an FCA US spokesperson to learn more about the software problem, but the company had no comment. Getting the software right to control the nine-speed automatic plagued development of the Cherokee. The issues delayed the model's launch in 2013, and the company was still releasing improvements for some vehicles this year.

Four Wheeler crowns Ultimate Factory 4x4... who wins?

Nearly every automaker doing business in the SUV or pickup truck segments offers a package designed to improve the off-road capabilities of its wares. But, of course, not all such factory kits are created equal. How, then, to separate the wheat from the chaff? Gather each of them up and put them through their paces, naturally.
The folks from Four Wheeler and PickupTrucks.com joined forces to run just such a comparison test, with the winner named the Ultimate Factory 4x4. A total of seven vehicles showed up to the fight: the 2012 Ford F-150 SVT Raptor, 2013 Jeep Wrangler Rubicon, 2012 Nissan Frontier PRO-4X and Xterra PRO-4X, 2012 Ram Power Wagon, and 2012 Toyota 4Runner Trail and Tacoma TRD T|X Baja Series.
With the contestants in place, the whole crew put each vehicle through a battery of tests that included skidpad and acceleration measurements, a hillclimb, a rocky stairstep course and a rock garden. Considering the nature of the beasts, on-road ride and comfort were not part of the routine.