2019 Jeep Grand Cherokee Limited on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Jeep Cherokee will keep Liberty designation in China... sort of

Chinese buyers will get their first live look at the 2014 Jeep Cherokee during the Shanghai Motor Show, but CarNewsChina is reporting that it will go by a different name - Ziyou Guan, which translates to "Liberty Light." The article states that our Jeep Liberty was never sold in China, but the iconic XJ Cherokee was sold and produced there as the Qinuoji (a phonetic translation of Cherokee).
The new Jeep Liberty Light will be built alongside the Fiat Viaggio (China's Fiat-badged version of the Dodge Dart) at the Guangzhou-Fiat plant, and the two models will share the same powertrains: a 1.4-liter turbocharged four-cylinder base engine paired to a five-speed manual or a dual-clutch transmission and a 2.4-liter four-cylinder (the base engine for the US-spec 2014 Cherokee) as an optional engine. It doesn't sound like the 3.6-liter Pentastar V6 will be offered in China.
We'll be on hand when the new Jeep debuts in Shanghai, so stay tuned to Autoblog this Friday night and Saturday for our live coverage of the show.

Jeep hackers return to take over your steering wheel

Last year, security researchers Charlie Miller and Chris Valasek made headlines by remotely hacking a Jeep, killing the transmission and applying the brakes while Wired reporter Andy Greenberg was behind the wheel and driving in traffic. The hack led to a 1.4 million-vehicle recall for Fiat Chrysler and new jobs at Uber's Advanced Technology Center for Miller and Valasek. Despite the cushy new gigs, the two of them apparently aren't done hacking Jeep Cherokees for sport. In their latest exploit, the pair can gain even more control over a vehicle, but it would also be extremely difficult to pull off in a real-world setting. Here's the harrowing part first: Miller and Valasek can do more than just apply the brakes at low speed or cut the transmission this time around. Now they can turn on the parking brake, mess with the cruise control and hijack the auto-parking system to jerk the steering wheel a dangerous 180 degrees while the car is in motion. It looks about as frightening as it sounds: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Although it's not hard to see how that would make for a very terrifying drive, there's a big grain of salt that comes along with it: Miller and Valasek actually used the same model 2014 Jeep Cherokee as the original demonstration, but without the software patch applied. Or, as Wired put it, "imagine an alternate reality," where a fix had never been made. Unlike before, the latest hack requires a physical connection plugging their laptop into the Jeep's OBD-II diagnostic port under the dash. The team also had to update the Jeep with their own firmware to disable some of the car's built-in safety checks before they could get much control. In other words: In order to get hacked, Jeep owners would first need to roll back their car's firmware to an older version, invite someone to remove security features and then also let them ride shotgun with a computer. Or, as Engadget's resident security expert Violet Blue wrote on Twitter, it's sort of a non-threat. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That said, The Verge points out that it may still be possible to exploit OBD-connected wireless dongles like the Metromile Tag, Automatic Link or other similar devices currently marketed by insurance companies.