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Jeep Renegade signed by the Rolling Stones brings in $46k for charity

What do Jeep and the Rolling Stones have in common? Well, they've both have been around for longer than most of us, they seem just about indestructible, and not long after one shipped out from America to help save Britain, the other lead the British Invasion of America. But the two enduring icons also came together this past summer as one sponsored the other's European tour. And while they were in Rome, Jeep had the members of the legendary rock group sign a new Renegade that just went up for auction. Bearing the signatures of the immortal Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts, this star-studded, pint-sized off-roader – the first Jeep to be built in Italy – sold for an impressive $46,000 to an anonymous bidder. That's about two-and-a-half times what the new pebble-crawler is expected to sell for when it reaches showrooms. Proceeds from the sale, handled by Charitybuzz.com, will benefit Community Links, a social-inclusion organization based in London. View 56 Photos

Jeep mixed a CJ, a TJ, and a JK to make this sweet retro CJ66

What do you get when you mash-up a CJ and two Wranglers? Jeep calls it the CJ66, its concept for the 2016 SEMA show. It's a Frankensteined machine done right, another in a long line of fantasies from the back rooms at Jeep. A lot of donor vehicles were sacrificed for this one. The body came from a 1966 Jeep CJ – hence the name – and then was modified to fit on a Jeep Wrangler TJ chassis. The finishing touches, such as the bumpers and lights, come from the current Wrangler JK, and the hood was modeled after a JK's, too. The CJ66 has plenty of other neat details throughout as well, such as the vintage-style V8 badges on the fenders, the chains on the dropdown tailgate, and the custom hood latches. Also, like several other FCA SEMA concepts this year, it gets a pair of Dodge Viper seats. We're suckers for Viper seats. View 17 Photos The custom body also hides some impressive off-roading gear. There's a Warn winch tucked behind the front bumper, as well as an on-board tire inflation system, which makes it easy to deflate and inflate tires as the terrain requires. The truck also has 35-inch off-road tires on readily available wheels, front and rear differential lockers, and a custom roll cage and rock sliders. As you may have guessed from the V8 badges, this CJ66 also packs an octet of pistons. The 5.7-liter Hemi engine (or 345 cu. in. for traditionalists) makes 383 horsepower, and was installed using Mopar's new engine swap kit. The engine is hooked up to a six-speed manual transmission that sends power to Dana 44 axles front and rear. We have a feeling it will handle just fine on the trails. Related Video: Image Credit: FCA and Joel Stocksdale SEMA Show Jeep SUV Concept Cars Off-Road Vehicles SEMA 2016

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.