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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep owner inadvertently receives 2018 Wrangler hood from scrapyard

After an apparent mix-up, FCA may be looking for a new scrapyard to which to send prototype parts. JLWranglerForums.com member Redrockjk recently purchased a used Wrangler hood from a yard near the FCA proving grounds. When he ordered it, he thought it was from a 2014 model, and while it looked very similar to his current hood, after installing he discovered something unusual. It was too long. From what we can see in the photos from JLWranglerForums.com, the leading edge of the hood sticks out roughly two inches from the top of the Wrangler's grille. The greater length is also clear when the hood is placed next to its likely predecessor. The receivers for the exposed latches are also too far forward to be used on a current Wrangler. Redrockjk also said there wasn't a VIN or a part number anywhere on the hood. As if those details weren't a big enough red flag, Redrockjk reported that the used parts supplier contacted him to ask for the hood back. We reached out to Jeep to see if they could confirm if this is a hood for the next-generation Wrangler. Unsurprisingly, the company had no comment at this time. Considering the details, and the proximity of the scrapyard to an FCA proving ground, there's a better than zero chance this is from a pre-production 2018 Wrangler sent to the yard to be scrapped. No word on whether the hood was aluminum, as has been rumored. Except for the length, the part fits pretty well on the current model. The hood vents present are also similar to those found on some current models. It's one more piece of evidence that the next Wrangler won't stray far from a proven formula. Related Video: Featured Gallery 2018 Jeep Wrangler Hood News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Spy Photos Jeep SUV Off-Road Vehicles forum wrangler forums

2018 Jeep Wrangler JL order guide leaks, ordering open at dealers

It's been a big day for Jeep news. Earlier today, a leaked timeline revealed that the new 2018 Jeep Wrangler JL will make its debut sometime in November, likely at either SEMA or the Los Angeles Auto Show. Now, thanks to our friends at JL Wrangler Forums, we have news that an order guide has leaked and order banks are open. That means you should be able to go to a Jeep dealer and place an order for a new Wrangler now. This order guide only covers the four-door Wrangler Unlimited, but it gives us a pretty clear look at the new model. At launch, the Wrangler Unlimited will come in three trims - Sport, Sahara and Rubicon. The only available engine will be FCA's 3.6-liter Pentastar V6. Those hoping for a diesel will have to wait a little while longer. All three models will offer both a manual and automatic transmission. While the current model is available in a wide range of colors, initially only five - Billet Silver, Black, Bright White, Firecracker Red and Granite Crystal - will be offered. Poring over the guide shows that features line-up pretty closely with the current model. Hardtops are still optional, as is leather on the Sahara and Rubicon. It doesn't look like you'll be able to get a Sport with a body-color top and the dual-top option for the Rubicon is only listed on the order banks with a black hardtop. The Sahara and Rubicon both have optional trailer hitches and the Rubicon has an optional steel bumper. There's lots we still don't know, but look for more news in the next month or so after the new Wrangler finally debuts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.