2005 Jeep Grand Cherokee Limited on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

AEV Jeep Wrangler Unlimited Rubicon

After their rented 2007 Hummer H3 failed them during the brutal Rallye Aicha des Gazelles in Morocco, Amy Lerner and her sister Tricia Reina were on a quest to find the most capable production off-roader for their next competition - they chose a 2012 Jeep Wrangler Unlimited Rubicon. Their next mission was to find a company with the competence to configure it to win. After poring over Internet forums and perusing countless magazines for an outfitter who could meet their demanding requirements, they sent their bright orange JK ("Crush" is the official color) to American Expedition Vehicles (AEV) for some modifications.
The Michigan-based team at AEV kept the Jeep's 3.6-liter V6 and automatic transmission stock, but replaced the hood with a tall AEV Heat Reduction Hood and added an AEV Snorkel Kit for water crossings (it serves double-duty as its raised height helps to keep the air intake out of the kicked-up dust on the trail). Front and rear off-road bumpers were bolted in place, and AEV skid plates were added to provide additional undercarriage protection. A pair of IPF-900 off-road lights improve visibility, while a 10.2-gallon AEV Fuel Caddy (located behind the exterior spare) added some range. The suspension was upgraded with a 3.5-inch lift kit with Bilstein remote reservoir shocks, and 35-inch Falken Wildpeak A/T tires (LT285/70R17) were mounted at all four corners on AEV's beadlock wheels.

Four Wheeler crowns Ultimate Factory 4x4... who wins?

Nearly every automaker doing business in the SUV or pickup truck segments offers a package designed to improve the off-road capabilities of its wares. But, of course, not all such factory kits are created equal. How, then, to separate the wheat from the chaff? Gather each of them up and put them through their paces, naturally.
The folks from Four Wheeler and PickupTrucks.com joined forces to run just such a comparison test, with the winner named the Ultimate Factory 4x4. A total of seven vehicles showed up to the fight: the 2012 Ford F-150 SVT Raptor, 2013 Jeep Wrangler Rubicon, 2012 Nissan Frontier PRO-4X and Xterra PRO-4X, 2012 Ram Power Wagon, and 2012 Toyota 4Runner Trail and Tacoma TRD T|X Baja Series.
With the contestants in place, the whole crew put each vehicle through a battery of tests that included skidpad and acceleration measurements, a hillclimb, a rocky stairstep course and a rock garden. Considering the nature of the beasts, on-road ride and comfort were not part of the routine.