2005 Jeep Grand Cherokee 3.7 V6 T-4 on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2014 Jeep Cherokee: Fall colors tour [w/video]

The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons. Regardless of where you choose to call home, you've probably seen, or at least heard, about the Pure Michigan ads, showing off all the splendor that the Mitten State has to offer. You can make fun of them all you want (several spoofs already exist), but as a native, I fully stand behind the idea that Michigan is a truly gorgeous place. The western coast along Lake Michigan and the northern half of the Lower Peninsula are seriously pretty, and vastly different from the southeastern area that houses big cities like Detroit, Ann Arbor, Flint, and so on. Beyond that, the Upper Peninsula is the closest you'll get to seeing vast spoils of untouched wilderness, and trust me – it's truly pretty. I've seen the world, but I still feel all warm and fuzzy every time I venture north to experience all the vistas that my own state has to offer. In the autumn months, the changing leaves in Michigan put on quite a display. Sure, this happens all over the world, but we truly embrace autumn in the Wolverine State, and practically every Detroit-based Autoblog staffer has gone on at least one fall colors tour to the northern Lower Peninsula to take it all in. That's exactly what associate multimedia producer Chris McGraw and I did just over a month ago, behind the wheel of our long-term 2014 Jeep Cherokee. The Trailhawk's rugged good looks were right at home against the backdrop of changing seasons, and we opted to capture the whole experience on video for this latest long-term update. The Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey. As you can see in the video above, the Tunnel of Trees is a picturesque stretch of Michigan's M-119 highway that starts just northeast of Petoskey and follows Lake Michigan's Little Traverse Bay. This winding road through the woods goes on for nearly 30 miles, largely unobstructed by neighborhoods, fueling stations, shops, or roadside fodder, and spits you out at the famous Legs Inn in Harbor Springs. (Top-notch Polish food, if you're hungry.) From there, you can either continue north toward Mackinac City and the Mackinac Bridge that connects Michigan's lower and upper peninsulas, or you can turn around and take in all the goodness again.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.