2004 Jeep Grand Cherokee Special Edition on 2040-cars

Auto blog

Jeep Renegade configurator switches on

Less than a week after letting loose with pricing information for its 2015 Renegade, Jeep has powered up the configurator for its new compact CUV, giving us our first complete look at pricing for the model's healthy options catalog. If you've messed around with any of FCA's other online configurators, the Renegade's will be immediately familiar. Pick a trim, interior and exterior color, optional extras and packages, and you're done. Of course, we don't write these posts just to let you know about a configurator going live. We do them because it gives us an excuse to mess about with all the different varieties of a new model, and, on occasion, to build something surprisingly expensive or cheap, just to see if it can be done. The Renegade certainly has no issues when it comes to the former. If you want the priciest model, you'll need the $25,995 Trailhawk, which can be priced up to $33,330. We got to that figure by adding the $1,495 Trailhawk Premium Group (heated, powered leather seats, dual-zone climate control, heated steering wheel, 40/20/40 split-rear seats), the $595 Safety and Security Group I (blind-spot monitoring with cross-traffic assist and an alarm), the $395 Trailer Tow Group, the $1,395 powered MySky system, a $150 hood decal (which might mean that you can get a Trailhawk without a black stripe), a $1,295 navigation system with satellite radio, a $495 nine-speaker stereo, a $295 push-button starter, a $200 remote starter and a $75 tonneau cover. Will you need all of those options? Not really. But many of them would certainly fall into the "must-have" category for customers. Head over to Jeep's consumer page and mess about with the configurator, and let us know what you think of the full pricing (and what your ideal spec looks like!) in Comments. Related Video:

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.