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Driving the Panamera and Mike's Rant | Autoblog Podcast #487

This week we cover some recent news like the upcoming Land Rover Discovery, updates to FCA's large car platform (including the Challenger), and talk about water injection. Then we go into what we've been driving - David just finished his time in the Porsche Panamera Turbo and Mike tried the GMC Acadia. And then Mike (who is still uncomfortable writing in the third person) goes on a rant about why automakers shouldn't specify which cars are aimed at women. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice, send a message or a voice memo to podcast at autoblog dot com. Autoblog Podcast #487 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Land Rover is bringing a new Discovery to the Paris Motor Show An AWD Challenger is coming, which means more Hellcat The Jeep Wrangler finally gets modern headlights Water Injection from the BMW M4 GTS is coming to the mass market 2017 GMC Acadia 2017 Porsche Panamera Turbo A rant about sexism in marketing Another take on the $6000 fun car Rundown Intro - 00:00 The news - 00:50 What we've been driving - 11:30 Rant - 30:49 Listener's fun car - 35:56 Total Duration: 42:22 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.