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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Autoblog Minute: Wrangler production to remain in Toledo, pickup may come

Jeep seems to be changing its production strategy, with Wrangler to remain in Toledo but Cherokee slated to leave. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute.Wrangler to remain in Toledo but Cherokee is slated to leave. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Jeep seems to be changing its production strategy. Wrangler to remain in Toledo but Cherokee is slated to leave. I'm Mylencia Gillenwaters and this is your Autoblog Minute. According to a report from the Automotive News production of the Jeep Cherokee will be moved to another state. To fill the void, Jeep might develop a pickup that would be built alongside Wrangler at the Toledo, Ohio plant. A Wrangler pickup is an exciting prospect [00:00:30] for Jeep fans ever since the Jeep Gladiator concept was first introduced in 2005. Jeep officials declined to comment on its production and future vehicle development plans. We will most likely get an official statement from the automaker when they wrap up negotiations with the UAW. Leave us a comment below. Would you buy a Wrangler pickup? For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

2015 Easter Jeep Safari concepts unveiled [w/videos]

A yearly tradition, Jeep has unveiled seven new concepts that will participate in the 49th annual Easter Jeep Safari in Moab, UT, in just a couple of weeks. This event is a sort of mecca for Jeep owners and enthusiasts, and like years past, FCA's off-road brand has prepared a slew of excellent new concepts that use a combination of production and prototype Jeep Performance Parts, from the folks at Mopar. These concepts are far more than just production Jeep vehicles with lift kits and off-road tires, though. What we have here are a number of fully baked, one-off SUVs that show the passion and dedication of Jeep's engineers. The Easter Jeep Safari takes place from March 28 to April 5. Here's a look at what'll be hitting the trails this year. 2015 Easter Jeep Safari Concepts: Jeep Chief View 20 Photos Jeep Chief Arguably the coolest concept of the bunch, this Wrangler-based concept is an excellent tribute to the classic, fullsize Jeep Cherokee from the 1970s. It's painted in a vintage Ocean Blue color, with a white, "French Bread" roof. There's also a custom razor grille (something made famous on the original Wagoneer), removable sides, chrome bumpers, and classic-looking, 17-inch wheels. Inside, there's surfer-inspired pink, blue, and white cloth mixed with leather trim, with more fun details like a Rosewood front passenger grab handle and tiki-look shift handle. Of course, this thing looks to be truly capable off-road, too, with a two-inch lift kit, Fox shocks, Dana 44 axles at the front and rear, and a 3.6-liter Pentastar V6 underhood. 2015 Easter Jeep Safari Concepts: Jeep Staff Car View 27 Photos Jeep Staff Car This one's a proper salute to the Jeep military service vehicles of yore. It's an open-air concept based on the four-door Wrangler, with tons of heritage design cues. It looks old, but we promise, it's totally new. It's got basic steel wheels, a stretched canvas roof, bench seats, a painted steel floor, a built-in cooler that accommodates up to 85 cans, and is painted in an iconic Sandstorm color. When the going gets tough, the Staff Car can handle it with aplomb, thanks to the Jeep Performance Parts two-inch lift kit, Fox shocks, Dana 44 axles, and again, the Wrangler's 3.6-liter V6. 2015 Easter Jeep Safari Concepts: Jeep Wrangler Africa View 16 Photos Jeep Wrangler Africa Here's another take on the Wrangler Unlimited, painted in Desert Tan, but this time powered by a 2.8-liter diesel engine.