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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Stellantis will enter joint venture with Samsung SDI for EV batteries

SEOUL — South Korean battery maker Samsung SDI Co Ltd and global automaker Stellantis NV have agreed to jointly produce electric vehicle (EV) batteries for the North American market, a person familiar with the matter said on Tuesday. Samsung SDI, an affiliate of South Korean tech giant Samsung Electronics, already has EV battery plants in South Korea, China and Hungary, which supply customers such as BMW and Ford. "The two companies (Samsung SDI and Stellantis) have struck a MOU (memorandum of understanding) to produce EV batteries for North America," the person with knowledge of the matter told Reuters. The source spoke of condition of anonymity because of the sensitivity of the matter. The person said the location of the battery joint venture is under review and will be announced later. In July, Reuters reported that Samsung SDI may build a battery plant in the United States, citing a company source. South Korea's Yonhap news agency earlier reported the two companies plan to build a factory in the United States, citing industry sources. Samsung SDI and Stellantis did not have immediate comment when reached by Reuters. Stellantis on Monday struck a preliminary deal with battery maker South Korea's LG Energy Solution (LGES) to produce battery cells and modules for North America. Shares of Samsung SDI were up 2.6% as of 0300 GMT, versus a 0.6% rise in the KOSPI benchmark index. Related video: Green Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall

Jeep Patriot replacement adopts tiny Grand Cherokee styling

After almost a year out of the spotlight, we've finally snagged our second set of images of Jeep's new CUV. Set to replace both the Patriot and Compass, these latest images reinforce what we originally thought about Jeep's newest model – it's a baby Grand Cherokee. These 15 images provide the best look yet at the new sheetmetal, details, and interior. Starting with the skin, it's like Jeep's designers scaled down the Grand Cherokee's profile to fit on the new crossover's stretched Renegade platform. The headlights, grille, and taillights looked like shrunken items from Jeep's flagship crossover, too. This is good news – even after its 2011 facelift the Compass was a homely little thing, and the Patriot was boxy at a time when CUVs were going for smoother, more aerodynamic lines. Jeep's new CUV is avoiding those mistakes by aping one of the company's most popular designs. Only the driver's seat, steering wheel, and center stack appear in the interior images, so we can't tell how the stretched chassis impacts rear-seat legroom compared to the Renegade/Fiat 500X. But in front, it looks like a Jeep – FCA's corporate steering wheel and HVAC controls are present and accounted for, but the usual touchscreen display looks bigger the expected 8.4-inch unit. That could just be the camera angle playing tricks on our eyes. We can't make any judgments about the material choices, but we'd expect quality to be on par with the larger Cherokee. Under hood, our spies report that FCA's nine-speed automatic will be the only transmission choice. FCA will call on its new 2.0-liter, Hurricane four-cylinder engine, the spies claim, but we also expect the less powerful 2.4-liter, four-cylinder from the Renegade and Cherokee. Apparently, production will begin by the end of the year. Short of a shotgun launch immediately after a Detroit debut, that virtually guarantees a debut in Los Angeles (or possibly Paris). Related Video: Featured Gallery Jeep C-Segment CUV: Spy Shots View 15 Photos Image Credit: CarPix Spy Photos Jeep Crossover Off-Road Vehicles jeep compass jeep patriot