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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

FCA issuing software update for 1.4M vehicles to prevent hacking

In the wake of a Jeep Cherokee being hacked remotely while on the road through its Uconnect infotainment system, FCA US is now issuing a software update for 1.4 million vehicles in the United States. Affected customers will receive a USB stick in the mail with the improved version; owners can check this website to see if their cars are affected. A large variety of models with FCA's 8.4-inch touchscreen infotainment system are affected. They include the 2015 Chrysler 200, 2015 Chrysler 300, 2015 Dodge Charger, and 2015 Dodge Challenger; 2013-2015 Dodge Viper; 2013-2015 Ram 1500, 2500, and 3500; 2013-2015 Ram 3500, 4500, and 5500 chassis cab; 2014-2015 Jeep Grand Cherokee and Cherokee; and 2014-2015 Dodge Durango. According to FCA in its announcement, the new software "insulates connected vehicles from remote manipulation." As of July 23, the company also "fully tested and implemented within the cellular network" additional security to prevent access to many of a vehicle's systems. FCA US says that it's conducting this campaign out of an abundance of caution and disputes the notion that there's a defect with these vehicles. Beyond the demonstration of the hack in the Cherokee, the automaker says that it's unaware of any other reports of these attacks actually happening. Related Video: Statement: Software Update July 24, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to update software in approximately 1,400,000 U.S. vehicles equipped with certain radios. The recall aligns with an ongoing software distribution that insulates connected vehicles from remote manipulation, which, if unauthorized, constitutes criminal action. Further, FCA US has applied network-level security measures to prevent the type of remote manipulation demonstrated in a recent media report. These measures – which required no customer or dealer actions – block remote access to certain vehicle systems and were fully tested and implemented within the cellular network on July 23, 2015. The Company is unaware of any injuries related to software exploitation, nor is it aware of any related complaints, warranty claims or accidents – independent of the media demonstration.

2015 Easter Jeep Safari concepts unveiled [w/videos]

A yearly tradition, Jeep has unveiled seven new concepts that will participate in the 49th annual Easter Jeep Safari in Moab, UT, in just a couple of weeks. This event is a sort of mecca for Jeep owners and enthusiasts, and like years past, FCA's off-road brand has prepared a slew of excellent new concepts that use a combination of production and prototype Jeep Performance Parts, from the folks at Mopar. These concepts are far more than just production Jeep vehicles with lift kits and off-road tires, though. What we have here are a number of fully baked, one-off SUVs that show the passion and dedication of Jeep's engineers. The Easter Jeep Safari takes place from March 28 to April 5. Here's a look at what'll be hitting the trails this year. 2015 Easter Jeep Safari Concepts: Jeep Chief View 20 Photos Jeep Chief Arguably the coolest concept of the bunch, this Wrangler-based concept is an excellent tribute to the classic, fullsize Jeep Cherokee from the 1970s. It's painted in a vintage Ocean Blue color, with a white, "French Bread" roof. There's also a custom razor grille (something made famous on the original Wagoneer), removable sides, chrome bumpers, and classic-looking, 17-inch wheels. Inside, there's surfer-inspired pink, blue, and white cloth mixed with leather trim, with more fun details like a Rosewood front passenger grab handle and tiki-look shift handle. Of course, this thing looks to be truly capable off-road, too, with a two-inch lift kit, Fox shocks, Dana 44 axles at the front and rear, and a 3.6-liter Pentastar V6 underhood. 2015 Easter Jeep Safari Concepts: Jeep Staff Car View 27 Photos Jeep Staff Car This one's a proper salute to the Jeep military service vehicles of yore. It's an open-air concept based on the four-door Wrangler, with tons of heritage design cues. It looks old, but we promise, it's totally new. It's got basic steel wheels, a stretched canvas roof, bench seats, a painted steel floor, a built-in cooler that accommodates up to 85 cans, and is painted in an iconic Sandstorm color. When the going gets tough, the Staff Car can handle it with aplomb, thanks to the Jeep Performance Parts two-inch lift kit, Fox shocks, Dana 44 axles, and again, the Wrangler's 3.6-liter V6. 2015 Easter Jeep Safari Concepts: Jeep Wrangler Africa View 16 Photos Jeep Wrangler Africa Here's another take on the Wrangler Unlimited, painted in Desert Tan, but this time powered by a 2.8-liter diesel engine.