1991 Jeep Comanche on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Compass, Patriot will stick around for 2017 model year

The Jeep Compass and Patriot may be getting a little long in the tooth, but Fiat Chrysler Automobiles isn't ready to put them to pasture. At least not yet. According to Automotive News, FCA plans to continue producing both models until the end of this calendar year. That will also take them both into the 2017 model year as the manufacturer prepares to introduce their shared successor. Jeep will likely build a stockpile of Patriots and Compasses to bridge the gap until the new compact Jeep arrives. The move is just one of many FCA is making to trim unprofitable car models and increase crossover production. The Jeep Cherokee is set to move from its current home in Toledo, OH, to the plant in Belvidere, IL, where the Compass and Patriot are built; the same plant was also home to the recently discontinued Dodge Dart. With Cherokee production gone, the Toledo plant in turn is being retooled to increase Wrangler output by 50 percent, including temporary parallel production of both the new model and the existing one. Meanwhile the replacement for the Compatriots, as they're colloquially known together, is expected to debut this summer in Brazil. Production is slated to take place, both in Brazil and in Mexico, starting January 30, 2017, with production of the Compass and Patriot reportedly to continue in Belvidere until December 23 of this year. By that point, the Compass and Patriot will be a full decade old, having been introduced in 2006 as 2007 models. Along with the Dodge Journey, they're the last FCA products still based on the PM/MK platform shared with Mitsubishi. The Japanese automaker still produces several models on the version it calls GS, including the Outlander, Outlander Sport, and Lancer. Related Video:

Jeep Wrangler's shift to aluminum could see production leave Toledo

The Jeep Wrangler may be a timeless design, but sooner or later, time will run out and Chrysler will have to replace it with a newer model more friendly towards the earth it's designed to traverse. That will, it seems, mean a shift to aluminum construction (whether just for the body or for the entire structure) - but what will that mean for the Wrangler's long-time home of Toledo, OH?
According to the latest pronouncements from Fiat Chrysler chief Sergio Marchionne, the shift to an aluminum Wrangler would likely mean moving production out of Toledo. "If the solution is aluminum," Marchionne told Automotive News, "then I think unfortunately Toledo is the wrong place, the wrong setup to try and build a Wrangler, because it requires a complete reconfiguring of the assets that would be cost-prohibitive."
Marchionne also indicated that, were Wrangler production to move elsewhere, it would find another line to take its place in Ohio. "One of the thing that we are dealing with now is what else we do with Toledo that fulfills our commitment to the city and to Ohio. I don't have a doubt that there will be zero impact on head count and employment levels and anything else." Jeep has built the Wrangler in Toledo since World War II, with the exception of six years starting in 1986 when it was built in Brampton, Ontario. The complex dates back to 1910 and currently produces the Wrangler and Cherokee. Past products have included the Wagoneer and Commanche as well as the Dodge Dakota and Nitro.