1989 - Jeep Comanche on 2040-cars

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Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Hellcat motor 'fits like a glove' in the Wrangler and Gladiator, says Jeep

Just like "technically correct" is the best kind of correct, "technically possible" is the best kind of possible. Specifically, it's technically possible to slot a Hellcat crate motor into the Jeep Wrangler and Gladiator, as confirmed by Jeep brand chief Tim Kuniskis. Speaking to Australian media last week, Kuniskis went on to say that "everybody" keeps asking him if the supercharged, 6.2-liter Hellcat V8 fits in the Wrangler and Gladiator, and that the answer is yes. "It fits like a glove," said Kuniskis. But — there is a but — the fitment is so close for comfort, it makes the combination one that Jeep can never produce. "There's no air space around the engine [...] so you have no crush space, you have nothing that can be used to absorb energy in a crash. It's not a problem to put it in — other than emissions and fuel economy — except it would never pass any crash tests, and that's a problem," as Kuniskis told Drive. However, since the Hellcat is now out of the bag, it's probably only a matter of time until hobbyists with access to these engines will start putting them into Wranglers and Gladiators. And with the time-honored piece of advice — just don't crash into anything — it'd be a combination worth seeing and hearing. Just to throw it out there, a "Hellcrate" engine costs less than $20,000 new. Kuniskis also said that Jeep is "gauging interest" for the J6 concept, one of the Easter Jeep Safari concepts that were just revealed. "[The J6] is just a concept at this stage. But that doesn't mean we're not going to gauge interest for it." However, he said justifying its production is apparently "tough."

Gilles defends 2014 Jeep Cherokee design as "very contemporary"

Following the forced-hand introduction of the 2014 Jeep Cherokee, there has definitely been a mix of responses revolving around everything from its design to the return of the legendary nameplate. As evidence of this, just check out the 1,000+ comments in our article last week and some of the many opinions that were voiced. Following this not-too-warm reception, Ward's Auto had a chance to talk to Chrysler designer chief - and SRT president - Ralph Gilles, who shed a little more light on the styling direction of the new Cherokee.
Rather than looking to previous models for inspiration, Gilles says that the Cherokee has been designed to be more contemporary, with Mark Allen, head of Jeep design, adding that a main goal was to make sure the design still looks modern five years from now. Interestingly, Gilles does point out that one of the design elements incorporated on the new Cherokee that pays homage to past Jeeps is the sharply downward angle for the leading edge of the beltline, which he notes is meant to mimic the look of the old YJ and TJ Wrangler models fitted with half doors. Of course, the squared-off wheel openings - a signature Jeep cue - are still used.
This is probably a design that will need to be seen on the street in actual daylight to properly assess, but in the meantime, we'll bring you full images and impressions when the Cherokee debuts at next month's New York Auto Show.