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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep gives Cherokee its yin and yang with Sageland and Urbane concepts

Among the design concepts Jeep has prepared for Beijing Motor Show this year are a pair of Cherokees dressed up in contrasting schemes.
In one corner we have the Sageland concept pictured above, drawing its inspiration from Shangri-La with an Ivory Peal tri-coat and bronze trim for the grille, fascia appliqués, roof rack, sunroof, mirror caps and exhaust tips. Inside it's all earth tones with light gray Nappa leather seats and red and blue top-stitching inspired by traditional Chinese themes.
Meanwhile the Urbane concept (pictured right) takes the Cherokee in a different direction with steel blue metallic paintjob and black accents. Inside it adopts the theme of Chinese calligraphy with Piano Black accepts and dark red Nappa leather.

FCA Recalls Jeep in Wake of Wireless Hack | Autoblog Minute

Carjacking has gone wireless, as automakers and Congress scramble for a solution. Adam Morath reports on this edition of Autoblog Minute.