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2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep brings quartet of concepts to Beijing to show its Chinese style

Jeep is making a big play for the Chinese crossover market at the 2014 Beijing Motor Show. It has a quartet styling concepts for the Renegade, Cherokee and Wrangler that are inspired by Chinese culture at the show.
Among them is the newest member of the Jeep lineup - the Renegade. Its Zi You Xia concept (pictured above) comes from the Mandarin for "rebel," and it's painted in Warm Chocolate Gray with Dark Anodized Bronze trim, including the 20-inch wheels. The roof, grille surround, and mirror caps are done in a complimentary Dark Charcoal color as an accent. The interior is a mix of dark brown leather and Anodized Copper trim. This is one swanky compact crossover.
The Cherokee Sageland and Urbane concepts are meant to show to different sides of Chinese style. With inspiration from the Shangri-La Region, the Sageland has Ivory Pearl tri-coat paint with bronze trim on the outside, and the interior is covered in Gray Nappa leather with red and blue stitching. The Urbane's look comes from the nightlife in the country's cities. The exterior is a color called Maximum Steel with Hyper Black trim. Inside, it combines Piano Black trim with dark red leather seats.