1975 Jeep Cj 5 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chrysler investing $20M in Toledo plant to support 9-speed auto production

In 2011, Chrysler announced a $72-million investment in its Toledo Machining Plant to modernize production of the eight- and nine-speed torque-converters for automatic transmissions made there. That upgrade work won't be finished until Q3 of this year, but Chrysler has already announced a further $19.6-million investment to increase production capacity for the nine-speeders.
The extra units will be necessary because the nine-speed transmission they'll be mated to is going into three popular models: it will debut on the 2014 Jeep Cherokee, then go into the Chrysler 200 and Dodge Dart. The company predicted that this year alone it would sell 200,000 units equipped with the nine-speed tranny, and it is spending some $374 million in addition to the investment in Toledo to upgrade production capacity for it.
The work attached to this new investment won't begin until Q3 of 2014, and it will be finished by the end of that year. There's a press release below with all the details.

Europe gets Jeep Wrangler Polar limited edition

Jeep will be bringing an all-new, limited-edition model to the European market called the Wrangler Polar. Based on the Wrangler Sahara and set to make its debut at the 2013 Frankfurt Motor Show, the Wrangler Polar sports new Hyrdro Blue paint, gloss black 18-inch wheels, a body-color hardtop, and the regular mix of Mopar styling accessories. Billet Silver Metallic and Bright White are available for those that don't dig the glossy blue, while a two-door variant will be available in addition to the four-door pictured above.
The Polar's interior features similar tweaks; Pearl White contrast stitching can be found on both the seats and steering wheel, while ceramic White bezels and other accents give a nice contrasting look to the cabin.
Underhood sits an engine that should make American Wrangler enthusiasts weep - a 2.8-liter, four-cylinder turbodiesel. With 200 horsepower and 339 pound-feet of torque channeled through a five-speed automatic transmission, the Wrangler Polar should handle itself just fine on normal roads. British buyers will also be able to select the 3.6-liter Pentastar V6. For rougher stuff, Dana axles can be found front and rear (Dana 30 up front and Dana 44 in back), while the Command-Trac four-wheel-drive system and its two-speed transfer case should be enough for when the roads disappear.