1965 Jeep Cj-5 on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.