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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Renegade and Fiat 500X finally on the way to dealers

After a brief pause, the Jeep Renegade and Fiat 500X are on their way to dealers again. While initially reported as a software bug, the issue had nothing to do with the models themselves. According to a statement from FCA US to Autoblog, the "vehicles were built with an atypical Vehicle Identification Number that may not be recognized as valid by some computer systems." That problem has now been fixed. FCA US held the compact crossovers back from dealers until the company could rectify the bug. If the CUVs had been delivered, there would have been difficulty registering the vehicles, according to Automotive News. Before discovering the situation, about 20 of these Renegades were sold to customers. FCA CEO Sergio Marchionne originally discussed the predicament in late May. "I'm having a very bad engineering day," he said. "It's a combination of attributes of that vehicle that is making my life horrible." While the boss predicted the problem would be fixed as late as mid-June, the company apparently got things working much quicker than that. Related Video: FCA US Statement A limited number of 2015 Jeep Renegade and 2016 Fiat 500X vehicles were built with an atypical Vehicle Identification Number (VIN) that may not be recognized as valid by some computer systems. This VIN issue has been resolved. FCA US has been working with governmental agencies, insurers and financial institutions with whom customers may interact to ensure successful registration, financing and insurance coverage. Renegade and 500X vehicles are being shipped and are in stock at dealerships for purchase. The VIN issue is entirely separate from the operation of the vehicle.

Next Jeep Wrangler to get hybrid option?

This may the year a Jeep hybrid is officially announced. Really. The Chrysler division may finally be making plans for its first gas-electric powertrain to help boost the group's fuel economy, says UK's Auto Express, citing Mike Manley, CEO of FCA's Jeep division. The guinea pig of sorts may be the Wrangler, which moved almost a quarter-million units in the US last year. The Wrangler could get a hybrid drivetrain by the 2017 model year, as Jeep executives look to maintain the model's feel and torque while boosting its fuel economy. The Wrangler gets a pretty paltry 18 miles per gallon combined out of its six-cylinder mill, so the bar's set pretty low. Of course, we've heard this talk before. In late 2013, Chrysler Asia-Pacific product planning manager Steve Bartoli told Australia's Drive that a Jeep hybrid was pretty much inevitable, though not much has been mentioned since. FCA could use all the help it can get in the fuel economy department. The group brought up the rear among automakers when it came to fuel efficiency, the US Environmental Protection Agency (EPA) said in its EPA Trends report released last October. The FCA models combined for a 21.1 miles per gallon average for the 2014 model year, compared to the 24.2 mpg overall industry average. The group's only electric vehicle in the US is the low-volume Fiat 500e, though the company may start selling a plug-in hybrid version of its Chrysler Town & Country by the end of the year. Featured Gallery 2014 Jeep Wrangler Polar Edition View 9 Photos News Source: Auto Express Green Chrysler Jeep Fuel Efficiency Hybrid